Bilingual Senior Regional Media Advocacy Manager (English & Spanish) - Remote

About the role

Leads media advocacy efforts for assigned territory of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico, both in English and Spanish, providing input into campaign planning, implementing tactics to support policy and revenue activities, driving relevance, and enhancing ACS CAN brand recognition in support of local, state, and federal priorities. Provides a full range of media outreach, including developing target media lists and building relationships with key Capitol press corps, health reporters and diverse news outlets. Drafts talking points, fact sheets, news releases/advisories as well as opinion editorial articles and letters to the editor. Secures editorial meetings and earned media placement by leveraging digital media skills and selling story ideas by phone and electronically to print, radio and TV newsrooms.

Responsibilities

• Assist in drafting and implementation of strategic media advocacy plans for local, state and federal policy campaigns to demonstrate broad based public support for cancer-related policy initiatives (30%).
• Assist in occasional ballot and electoral campaign planning; draft and implement such plans directly in assigned multi‑state geography of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico (30%).
• Develop messaging tailored to the specific political environment and attuned to the rapid pace of legislative activities; write and coach others to enhance their writing of press releases, media advisories, letters to the editor, op‑eds, talking points, FAQs, fact sheets, speeches, presentations and other media material as needed, ensuring appropriate review for subject matter accuracy and brand standards.
• Plan and manage media events, including press conferences and editorial board meetings (30%).
• Develop and maintain relationships with press corps in assigned multi‑state geography; proactively engage these reporters on legislative issues and respond to media inquiries; track and report media results and trends (20%).
• Coordinate activities with ACS Marketing & Communications staff and ACS CAN media advocacy colleagues as needed; manage media activities to support ACS CAN fundraising (5%).
• Conduct media trainings as needed for volunteers and staff; identify, vet and train staff and volunteer spokespeople with personal stories related to ACS CAN’s policy campaigns (5%).
• Represent ACS CAN in coalitions for priority campaigns to ensure coordination and brand recognition with joint media activities (5%).
• Elevate the profile of ACS CAN by working through the media to ensure opinion leaders are aware of ACS CAN legislative activity and voter education activity (5%).

Requirements

• Home‑based in one of the following states/territories: Arkansas, Florida, Louisiana, Texas, Oklahoma, Puerto Rico.
• Strong communicator with excellent writing and verbal skills in English and Spanish.
• Some overnight travel for meetings required.
• Limited lifting for media event setup may be required.

Qualifications

• Bachelor’s degree (minimum; preferred).
• 2‑3 years of relevant experience.

Skills

• Spanish language proficiency required.
• At least 2‑3 years of experience in journalism, public relations, and/or legislative communications.
• Familiarity with the legislative and/or political process (must); familiarity with reporters and/or media outlets in the covered markets preferred.
• Political campaign or legislative experience preferred.
• Knowledge of health care policy preferred.
• Excellent written, oral, interpersonal and computer skills required.
• Ability to work independently with minimum direction as well as work as a member or leader of a team.