BI Director
About the role
The Brand Integration Director (BI Director) is the senior day-to-day business and relationship leader on assigned accounts and a central driver of integrated brand and business growth at Rise and Shine and Partners. As brand navigators, we help brands seize change and move business Up and to the Right™. The BI Director ensures that every client engagement delivers strategically integrated, creatively ambitious, and commercially effective work. Operating within a full-service, independent, growth-minded agency, the BI Director must be fluent across marketing disciplines — brand strategy, business strategy, creative, design, social, media, etc. — and have strong experience navigating CPG and retail-driven business models. The BI Director leads client relationships, drives integration across teams, unlocks organic growth, and models RSP’s culture and values in action.
Responsibilities
- Client Leadership & Business Stewardship Serve as the senior day-to-day client lead and trusted partner. Build deep, durable relationships grounded in trust, candor, and proactive counsel. Demonstrate command of CPG business dynamics. Provide forward-looking strategic POVs that anticipate needs and uncover opportunity. Lead client planning efforts that align brand ambition with business results. Balance client ambition with scope clarity and operational discipline. Own and present three formal business reviews annually, delivering a clear, candid assessment of account performance across business context, relationships, revenue and profitability, and work quality.
- Integrated Strategy & Cross-Disciplinary Fluency Lead development of integrated brand-building and business-activation frameworks. Connect brand strategy to execution across channels and touchpoints. Synthesize data, insights, and performance signals into clear strategic direction. Ensure ideas are evaluated against objectives, audiences, and connection ecosystems. Champion full-funnel thinking from awareness to conversion to loyalty.