Behavioral Science Manager, Trends and New Platforms

About the role

You will play an important role in influencing the future of Conagra with rigorous, forward-looking insights that drive growth. You will lead our consumer trend identification practice, uncover emerging economic, demographic, behavioral and attitudinal trends and help teams translate findings into actionable growth opportunities across portfolio strategy, new product development, marketing, and commercial planning.

Responsibilities

• Establish yourself as a strategic partner and trends expert with Demand Science, Brand, Research and Development, Sales, and Marketing teams.
• Synthesize insights across a wide variety of data sources including point of sale, syndicated research, and social listening to identify relevant consumer trends, with emphasis on emerging audiences, channels, and categories.
• Create reporting, frameworks, tools, and best practices that help teams translate trends into actionable growth strategies.
• Lead quarterly trend share-outs with senior leaders to build a shared knowledge base and support consumer-led decision making.
• Identify and track performance of emerging brands to inform competitive strategy.
• Advise on development of annual operating and strategic business plans as a trends expert and strategic business partner.
• Partner cross-functionally to develop and pilot artificial intelligence-enabled approaches to expand the breadth, depth, and speed of trend identification.
• Provide ad hoc behavioral science support for New Platforms projects to drive incremental growth with underdeveloped audiences and channels.

Requirements

• Bachelor’s degree required.
• 5+ years of experience producing high-quality insights and analytics work within the consumer packaged goods (CPG) industry or related fields.
• Experience translating insights and analytics into actionable business recommendations that influence decisions and outcomes.
• Experience communicating complex concepts and insights in clear, practical terms to all levels of an organization.
• Experience working within a matrixed organization across Brand, Marketing, and Commercial teams.
• Experience developing and communicating frameworks, training materials, processes, or capability-building programs.
• Experience with Circana, Nielsen, or similar platforms.
• Experience working with third-party partners to deliver aligned and impactful outcomes.
• Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.

Qualifications

• Experience with Circana, Nielsen, or similar platforms.
• Experience working with third-party partners to deliver aligned and impactful outcomes.
• Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.

Skills

• Experience with Circana, Nielsen, or similar platforms.
• Experience working with third-party partners to deliver aligned and impactful outcomes.
• Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Pay

$109,000 - $159,000 annually. The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity.

Schedule

3-4 days in office per week.