Behavioral Science Manager

Major US packaged food company with brands including Birds Eye, Marie Callender's, Banquet, Healthy Choice, Slim Jim, Reddi-wip, Hunt's, and Duncan Hines.

About the role

This position applies behavioral science principles to drive innovation and growth across Conagra Brands' portfolio. The Behavioral Science Manager will design and implement experiments, analyze consumer behavior data, and translate insights into actionable strategies for product development, marketing, and sales teams.

Responsibilities

• Design, execute, and analyze behavioral science experiments (A/B tests, field studies, lab studies) to understand consumer decision-making.
• Collaborate with cross-functional teams (R&D, Marketing, Sales, Insights) to integrate behavioral insights into business strategies.
• Develop frameworks and tools to apply behavioral economics principles (e.g., nudges, choice architecture) to product innovation, packaging, pricing, and promotions.
• Translate complex behavioral data into clear, actionable recommendations for leadership and stakeholders.
• Stay current on academic research and industry trends in behavioral science, consumer psychology, and decision-making.
• Partner with external agencies, academics, or consultants to scale behavioral science initiatives.
• Measure and report the impact of behavioral interventions on key business metrics (e.g., sales, trial, repeat purchase).

Requirements

• Master’s or PhD in Behavioral Economics, Psychology, Cognitive Science, Marketing, or a related field.
• 3+ years of experience applying behavioral science in a corporate, consulting, or research setting (CPG industry preferred).
• Proficiency in experimental design (e.g., randomized controlled trials, quasi-experiments) and statistical analysis (e.g., regression, ANOVA).
• Experience with data analysis tools (e.g., R, Python, SPSS, or SQL) and visualization software (e.g., Tableau, Power BI).
• Strong communication skills, with the ability to distill complex concepts for non-technical audiences.
• Track record of influencing business decisions through data-driven insights.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Skills

• Behavioral economics (e.g., heuristics, biases, nudges, framing effects).
• Consumer psychology and decision-making research.
• Experimental design and statistical analysis.
• Data visualization and storytelling.
• Stakeholder management and cross-functional collaboration.
• Project management and prioritization.