BDS (Business Development Specialist) Home Health (24859)

About the role

The Business Development Specialist is responsible for the overall design, management, and execution of the Company’s Business Development Department in the assigned area. This position will develop and promote a strategic sales and marketing plan that will achieve or exceed budgeted census goals in the assigned area.

Location

Houston, Jersey Village, Cypress, Tomball, Spring, TX

Responsibilities

• Serve as the key member of the leadership team to develop, manage, and implement sales and marketing strategies for the assigned region.
• Maintain the established census goals and quality mix by influencing the Business Development team.
• Spearhead business development initiatives that advance the region’s market share and growth strategies.
• Develop strategic relationships with all referral sources, including acute‑care settings and physician practices.
• Understand demographic analysis of existing and future markets to maximize business development approach.
• Assist in evaluating all collateral materials—including print, media, and online advertising—to ensure they are current and meet market and technological standards.
• Develop advertising campaigns, public‑relations opportunities, and other marketing plans to build new business relationships.
• Assist community leaders in recruiting and hiring talent responsible for local census development.
• Partner with community leaders to conduct ongoing training, coaching, and development of the internal sales team.
• Assist in classroom and field sales training for the business development team.
• Monitor utilization of the lead‑tracking system and compile data to improve conversion ratios.

Qualifications

• 3 years of Home Health experience implementing successful business development strategies in local markets.
• Thorough understanding of Home Health, Long‑Term Care markets, and referral sources, including acute‑care markets in the assigned geographic area.
• History of successful sales training of internal and external business development staff.
• Proven record of achieving or exceeding admission goals.
• Ability to identify market needs and trends.
• Excellent communication and organization skills.
• Working knowledge of Microsoft Office applications.
• Some college education in a marketing‑related field (preferred).
• Ability to read, write, and speak English.

Continuing Education

• Attends in‑service and continuing education programs required for maintenance of any professional certification or licensure.
• Attends additional continuing education programs as necessary.

Benefits

• Highly competitive compensation.
• Generous 401(k) with matching contributions.
• Continuing education reimbursement for professional growth.
• Ample vacation, sick leave, and holidays.
• Over‑productivity pay.
• Employee recognition program with financial rewards.
• Mileage reimbursement.
• Comprehensive medical, dental, and supplemental insurance.