BAS Sales Representative

About the Role

ModernControls, a leading provider of HVAC and building automation services for commercial facilities across the Mid‑Atlantic, is seeking a BAS Sales Representative. The role drives revenue growth by developing, selling, and expanding Building Automation Systems (BAS) solutions for new and existing customers, aligning technical proposals with customer needs and company strategy.

Essential Functions & Responsibilities

• Revenue Growth & Business Development: Identify, develop, and close BAS opportunities within an assigned territory; generate new business through prospecting, networking, and relationship development; expand existing accounts via cross‑selling and upselling; achieve or exceed sales targets and revenue goals.
• Customer Relationship Management: Build and maintain strong relationships with building owners, contractors, engineers, and facility managers; act as a trusted advisor by understanding customer needs and aligning solutions; maintain consistent communication throughout the sales lifecycle.
• Technical Sales & Solution Development: Develop BAS system concepts and solutions tailored to customer requirements; collaborate with engineering and operations teams to ensure technical accuracy and feasibility; interpret drawings, specifications, and sequences of operation; present technical solutions clearly and compellingly.
• Proposal Development & Closing: Prepare detailed proposals, estimates, and presentations; clearly articulate scope, value, ROI, and system capabilities; lead negotiations and close sales in alignment with company objectives.
• Market Awareness & Strategy: Stay informed on industry trends, technologies, and competitor activity; identify emerging opportunities in energy efficiency, smart buildings, and system integration; provide market feedback to leadership to support strategic planning.
• Internal Collaboration: Partner with service, operations, and project teams to ensure smooth project handoffs; support project kickoff and maintain involvement through execution as needed; coordinate with leadership on forecasting and pipeline management.

Key Performance Indicators (KPIs)

• Annual sales revenue & gross profit growth
• New business development (new accounts / bookings)
• Proposal hit rate (%)
• Sales pipeline health & forecast accuracy
• Customer retention & account expansion
• Margin performance vs. target

Qualifications

• 3–7+ years of experience in BAS, HVAC controls, or related technical sales
• Strong understanding of building automation systems and HVAC systems
• Proven track record of meeting or exceeding sales targets
• Ability to read and interpret mechanical and controls drawings
• Excellent communication, negotiation, and presentation skills

Preferred Experience

• Experience with platforms such as Tridium Niagara, Distech, Johnson Controls, Siemens, or Schneider Electric
• Knowledge of energy efficiency solutions and smart building technologies
• Bachelor’s degree in Engineering, Business, or related field (or equivalent experience)

Core Competencies

• Strategic thinking & business acumen
• Technical aptitude
• Relationship building
• Results‑driven execution
• Problem solving
• Adaptability in a growth environment

Work Environment & Expectations

• Combination of office, field, and customer site visits
• Regular travel within assigned territory
• Participation in industry events, networking, and client meetings

Core Values Alignment

• Run Toward the Fire – Take initiative and solve problems head‑on
• Never Give Up – Relentless pursuit of results
• Held to a Higher Standard – Deliver quality and integrity
• My Word is Our Bond – Do what we say, every time
• Be Modern – Embrace innovation and continuous improvement
• Have Each Other’s Back – Win as a team