BALENCIAGA PR and Communications Manager | New York

About the role

We are seeking a PR and Communications Manager who will report to the Vice President of Communications. This role is responsible for all communications-related activities for the North American, Central American, and South American markets, including marketing, advertising, events, and public relations. The purpose of the role is to create and maintain a favorable public image for Balenciaga in the Americas region (comprising USA, Canada, Mexico, Brazil, and the Caribbean) and to support the department head to ensure synergy across all brand communications and marketing activations.

Responsibilities

• Public Relations and Events
  • Develop and implement seasonal strategies to promote a positive brand image for Balenciaga in the Americas, including strategic product and brand placements in qualitative print and digital media titles.
  • Develop and implement unique product launch strategies tailored to support retail pushes.
  • Manage all public relations activities for the brand, ensuring Balenciaga maintains a brand-appropriate presence in key digital and print titles across the region.
  • Pitch and manage press features.
  • Manage all event programming needs, including but not limited to: location scouting, list creation, PR activity, and overseeing team logistics and reporting for all events.
• Communications
  • Manage internal communications for the Americas region, including internal comms posting and strategy development.
  • Support global brand partnerships.
  • Manage retail marketing efforts, both paid and organic, including:
    • Seasonal asset delivery.
    • Marketing proposals and Lease Required Dollar activity.
  • Support paid media strategy.
  • Support and manage VIP needs, create recommendations, support overarching strategy, and oversee logistics.
• General
  • Manage department assistants, specialists, coordinators, and interns.
  • Oversee vendor and partner invoice processes.
  • Support HQ PR, marketing, image, VIP, and digital teams with international press and marketing activations taking place in the US and abroad.

Requirements

• 5-7 years of relevant experience in designing and implementing communication strategies at scale.
• Able to conceive and drive messages and projects forward.
• High understanding of the luxury environment and highly client-oriented.
• Action-oriented with solid strategic, analytical, organizational, planning, and monitoring skills.
• Strong understanding of the broader cultural landscape across the US, Brazil, Canada, and Mexico.
• Demonstrated skills, knowledge, and experience in the design and execution of communication and public relations activities.
• Comfortable inspiring through change and at ease dealing with ambiguity.
• Strong appreciation for differences, flexibility, and open-mindedness.
• Strong strategy development and implementation skills.
• Strong existing relationships with fashion and cultural industry leaders.
• Strong leadership and management effectiveness.
• Strong interpersonal, communication, and presentation skills, with the ability to work effectively with a wide range of media outlets.
• Ability to travel internationally and domestically.

Pay

A reasonable estimate of the current salary range for this role is $100,000 USD to $120,000 USD for individuals assigned and/or hired to work in New York.

Benefits

• Opportunity to join Balenciaga’s New York team and contribute to the brand philosophy.
• Possibilities to learn and grow professionally within the House or the Kering group.
• Empowerment to create, build, and sustain high-performing teams that excel in execution.
• Guidance to reach full potential in a stimulating and fulfilling workplace environment.

Schedule

Full time.