B2B Proposal Storyteller & Writer

Duties and Responsibilities

• Authoring persuasive business proposals & related materials
• Review complex and detailed RFPs and work with the larger team to formulate the appropriate response “plan of attack”.
• Contribute to and socialize RFP briefs that guide responses, key messages, and differentiators.
• Translate complex products, services, technical capabilities, and detailed RFP line items into clear, concise, and persuasive client-friendly messaging that facilitates discussion and sharpens our responses.
• Partner closely with sales, product, legal, and subject matter experts to gather inputs and shape differentiated responses.
• Respond to RFP questions with compelling, well-positioned answers that support technical knowledge and differentiation.
• Develop high-impact sales materials including pitch decks, one-pagers, battlecards, cover letters, and executive summaries that synthesize technical RFP responses into a compelling, high-level narrative that supports Assurant’s win strategies.
• Tailor content to specific industries, client segments, and buyer personas to increase relevance and conversion.
• Work with SMEs to ensure that their ideas and vision are captured and expressed appropriately.
• Continuous optimization of sales enablement content
• Create supporting content that may take the form of long- and short-form website content, as well as ad copy, video scripts, associate talking points and sales materials.
• Proposal coordination and stakeholder management
• In conjunction with the proposal coordinator, manage feedback, revisions, and document versions in a fast-paced team environment.
• Edit and revise written content based on feedback and business requirements.

Requirements

• A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field; experience in consumer electronics, mobile, retail, or technology industries is preferred.
• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred.
• Proven writing and storytelling skills, with the ability to turn complex business and technical information into clear, persuasive content for executive, partner, and customer audiences.
• Experience developing proposals, RFP responses, presentations, sales collateral, case studies, thought leadership, and other customer-facing content.
• Strong collaboration skills with the ability to partner across Sales, Product, Marketing, Legal, and Subject Matter Experts to create winning content.
• Self-motivated and adaptable, with a creative problem-solving mindset and openness to feedback and continuous improvement.
• Highly organized with strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment.