Jobs · Pennsylvania

Proposal & Marketing Writer

Capital Blue Cross · Harrisburg, PA · 1 mo ago
HybridFull-time
We need to output HTML fragment with sections: h3 headings for sections present: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real specific content. Let's parse the posting. Content: - Base pay description: "Base pay is influenced by several factors including a candidate’s qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market-driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future." That's about pay. So we can have a Pay section with that paragraph. - Benefits: "Capital Blue Cross offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more." That's benefits. - About the role: "The Proposal Marketing Writer is an integral member of the Sales Communication Strategy team, who drives the development of compelling, persuasive, and timely proposals and other sales communications that help to position Capital competitively in market. This role collaborates closely with Commercial Group Sales, fellow marketers, and many subject matter experts to develop high-impact proposals, presentations, and other strategic communications that clearly articulate our value and help us stand out with customers. The Proposal Marketing Writer plays a key role in shaping Capital’s voice and ensures that every customer touchpoint reflects our promise to be the most trusted health plan by going the extra mile for our customers." That's about the role. - Responsibilities: list of duties: "Lead the development of strategic sales communications. Take ownership of developing RFPs, sales resources, and other strategic communications from kickoff to final delivery. Coordinate with Sales and other business units to gather input, write persuasive narratives, and ensure high-quality, timely submissions that help Capital win and retain business. Create content that connects. Partner with subject-matter experts to write targeted, compelling, and timely content for various channels, spanning digital and print, that highlights Capital's products and services to all commercial group market segments. Research, write, and edit succinct, engaging content including newsletters, customer presentations, and internal training resources. Respond to RFIs. Coordinate and create thoughtful, thorough responses to requests for information (RFIs), aligning Capital’s capabilities with the needs of prospective customers. Collaborate and contribute. Partner with subject-matter experts to strategize on effective ways to position Capital’s products and services with business decision-makers. Be an active voice in brainstorming sessions, kick-off meetings, conference calls, campaign execution, and customer meetings. Maintain RFP content library. Own and manage the RFP database to ensure content is accurate, current, and easily accessible. Train users on database updates and enhancements." That's responsibilities. - Qualifications: maybe "Education And Certifications" and "Experience". Also "Skills". The posting includes "Skills" section with bullet-like sentences. Also "Experience" and "Education And Certifications". Also "Work Environment", "Physical Demands", "Location". We need to decide which sections to include: Responsibilities, Qualifications (maybe combine Experience and Education), Skills, Benefits, Pay, About the role (maybe as About the role). Schedule: location mentions hybrid requiring onsite Tuesdays and Wednesdays. That's schedule info. So we can include Schedule section with that detail. We must not include boilerplate like About Us, EEO, etc. Also remove duplicated lines. We need to use

for each section heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We must not repeat job title as heading. No Job ID. We must preserve all substantive information. Let's extract specifics: About the role paragraph as above. Responsibilities: list items as bullet points. We'll break each sentence as separate

  • . Could combine some but okay. Qualifications: includes Experience, Education And Certifications, maybe also Skills? But Skills is separate section. We'll treat Qualifications as Experience + Education. Experience: "Minimum of 2 years progressive experience in communications, content creation, or marketing. Proposal writing or sales support experience is a plus." Education: "Bachelor’s degree (degree in communications, journalism or English preferred, but not required)." We could also include "Work Environment" and "Physical Demands" maybe as part of Qualifications? But they are separate sections not in list of allowed headings. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put Work Environment and Physical Demands under Qualifications or maybe Requirements? The heading "Requirements" could capture experience, education, work environment, physical demands. But we have separate Skills heading. Let's map: - Requirements: could include Experience, Education, Work Environment, Physical Demands. But we also have Qualifications heading. The instructions say use headings for those categories if content exists. We can decide to use Qualifications for experience and education, and Requirements for work environment and physical demands. However we need to avoid thin sections. Better to combine experience, education, work environment, physical demands under Qualifications (or Requirements). Let's see typical job postings: Qualifications often includes experience and education; Requirements may include skills etc. But we have Skills separate. So we can put Experience and Education under Qualifications, and Work Environment and Physical Demands under Requirements (or maybe under Qualifications as well). To avoid many thin sections, we could have Qualifications (experience+education) and Requirements (work environment+physical demands). That's two sections. Skills: we have bullet-like sentences: "Strong writing, editing, communication, and interpersonal skills. Ability to effectively communicate (verbally and in writing) among executive management and colleagues to solve challenges, manage differences of opinion, and secure accurate information to respond to customer requests. Strong project management skills. Ability to develop, prioritize, execute, coordinate, manage, and guide implementation of major projects. Must have the ability to conduct, manage, and balance multiple projects and priorities on tight deadlines. Flexibility and a willingness to take on a variety of tasks to assist Marketing colleagues. Strong PC skills, particularly in using Microsoft Word, PowerPoint, and Excel." We can turn each sentence into
  • . Benefits: we have paragraph listing benefits. Pay: paragraph about base pay. Schedule: location hybrid requiring onsite Tuesdays and Wednesdays. We also have "Location: This position is classified hybrid, which requires onsite work on Tuesdays and Wednesdays." That's schedule. Now we need to output HTML fragment only. Structure:

    About the role

    ...

    Responsibilities

    • ...
    • ...

    Requirements

    • Work environment: Fast-paced environment that requires flexibility and adaptability; ability to perform job assignments independently; and ability to adapt to a changing work environment, workload requirements, and reporting relationships.
    • Physical demands: While performing the duties of the job, the employee is frequently required to sit, use hands and fingers, talk, hear, and see. The employee must occasionally lift and/or move up to 5 pounds.

    Qualifications

    • Experience: Minimum of 2 years progressive experience in communications, content creation, or marketing. Proposal writing or sales support experience is a plus.
    • Education: Bachelor’s degree (degree in communications, journalism or English preferred, but not required).

    Skills

    • Strong writing, editing, communication, and interpersonal skills.
    • Ability to effectively communicate (verbally and in writing) among executive management and colleagues to solve challenges, manage differences of opinion, and secure accurate information to respond to customer requests.
    • Strong project management skills.
    • Ability to develop, prioritize, execute, coordinate, manage, and guide implementation of major projects.
    • Must have the ability to conduct, manage, and balance multiple projects and priorities on tight deadlines.
    • Flexibility and a willingness to take on a variety of tasks to assist Marketing colleagues.
    • Strong PC skills, particularly in using Microsoft Word, PowerPoint, and Excel.

    Benefits

    Capital Blue Cross offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more.

    Pay

    Base pay is influenced by several factors including a candidate’s qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market-driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future.

    Schedule

    Location: This position is classified hybrid, which requires onsite work on Tuesdays and Wednesdays.

    Check for any duplicated content: we used location sentence only once. We must not include boilerplate like About Us, EEO, etc. We omitted. Check if any content missing: The "About Us" paragraph about mission etc is boilerplate; we removed. Check if any content about "Location" also appears elsewhere? No. Check if any content about "Work Environment" and "Physical Demands" we captured. Check if any content about "Experience" and "Education" we captured. Check if any content about "Skills" we captured. Check if any content about "Benefits" we captured. Check if any content about "Pay" we captured. Check if any content about "Schedule" we captured. Check if any content about "Responsibilities" we captured all bullet points. Let's list responsibilities sentences from original: "Lead the development of strategic sales communications." "Take ownership of developing RFPs, sales resources, and other strategic communications from kickoff to final delivery." "Coordinate with Sales and other business units to gather input, write persuasive narratives, and ensure high-quality, timely submissions that help Capital win and retain business." "Create content that connects." "Partner with subject-matter experts to write targeted, compelling, and timely content for various channels, spanning digital and print, that highlights Capital's products and services to all commercial group market segments." "Research, write, and edit succinct, engaging content including newsletters, customer presentations, and internal training resources." "Respond to RFIs." "Coordinate and create thoughtful, thorough responses to requests for information (RFIs), aligning Capital’s capabilities with the needs of prospective customers." "Collaborate and contribute." "Partner with subject-matter experts to strategize on effective ways to position Capital’s products and services with business decision-makers." "Be an active voice in brainstorming sessions, kick-off meetings, conference calls, campaign execution, and customer meetings." "Maintain RFP content library." "Own and manage the RFP database to ensure content is accurate, current, and easily accessible." "Train users on database updates and enhancements." We need to ensure we captured all. In our list we have: - Lead the development of strategic sales communications. - Take ownership of developing RFPs, sales resources, and other strategic communications from kickoff to final delivery. - Coordinate with Sales and other business units to gather input, write persuasive narratives, and ensure high-quality, timely submissions that help Capital win and retain business. - Create content that connects. - Partner with subject-matter experts to write targeted, compelling, and timely content for various channels, spanning digital and print, that highlights Capital's products and services to all commercial group market segments. - Research, write, and edit succinct, engaging content including newsletters, customer presentations, and internal training resources. - Respond to RFIs. - Coordinate and create thoughtful, thorough responses to

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