B2B Media Relations Specialist

About the role

Ripley PR is an award-winning global public relations agency specializing in skilled trades, franchising, and B2B technology. Founded in 2013, Ripley PR has been recognized by Forbes and Newsweek as one of America’s Best PR Agencies and was named 2025 PR Agency of the Year by the Merit Awards. Our divisions include Orange Orchard, which represents animal welfare nonprofit organizations, and Adventure PR, which serves the adventure travel, tourism and RV industries. Across our agencies, we represent clients throughout the U.S. and around the world, telling stories that get them noticed and deliver measurable results.

Responsibilities

• Develop creative, timely and newsworthy story angles for B2B clients.
• Pitch reporters, editors, producers, podcast hosts and other media contacts by phone and email.
• Earn meaningful trade, business, local, regional and national media coverage for clients.
• Translate complex technologies, products, services and industry issues into clear, compelling stories.
• Build pitches that quickly communicate why a story matters to a publication and its audience.
• Identify opportunities tied to industry trends, breaking news, research, data, regulatory developments, innovation and emerging business challenges.
• Position client executives and SMEs as credible thought leaders and industry resources.
• Build and maintain strong relationships with journalists, editors and other media professionals.
• Write and pitch press releases, media pitches, contributed content and other PR materials.
• Develop media relations strategies designed to achieve specific client business and communications goals.
• Prepare client subject matter experts for interviews and help them become valuable, trusted media sources.
• Contribute media relations ideas and recommendations during client meetings.
• Collaborate closely with account strategists, writers and other media relations specialists to develop stronger stories and campaigns.
• Track media relations activity, results and opportunities.
• Stay current on business news, media trends and the industries our clients serve.
• Manage multiple clients, deadlines and opportunities in a fast-paced agency environment.

Requirements

• 2+ years of professional public relations, media relations, communications or related experience.
• A bachelor’s degree in public relations, communications, marketing or a related field.
• A genuine passion for public relations, earned media and storytelling, with the drive to continually pursue opportunities for clients.
• Exceptional verbal and written sales skills, with the ability to persuade others to see the value, relevance and newsworthiness of an idea.
• Confidence pitching by phone and the ability to establish rapport quickly with reporters, editors and producers.
• A track record of successfully pitching stories and earning media coverage.
• A strong understanding of what makes a compelling consumer story.
• Excellent writing, grammar and AP Style skills.
• The ability to write concise, persuasive pitches that get attention quickly.
• Persistence and resilience. You aren’t discouraged by an unanswered email or a “no.” You look for a better angle, a better contact or a better opportunity.
• Strong relationship-building and interpersonal skills.
• Curiosity and the ability to uncover interesting stories others might overlook.
• Sound news judgment and the ability to recognize what will and will not interest the media.
• Excellent time-management and organizational skills.
• The ability to manage competing priorities and move quickly when news opportunities arise.
• Experience working with B2B technology, SaaS, construction technology, home services technology, manufacturing, professional services or other complex B2B industries is preferred.