B2B Ecommerce Manager
Women of the Vine & Spirits · New York, NY · 2 days ago
Business Development$94k–$103k/yrFull-time
About the role
Are you looking for a fantastic opportunity to work with a dynamic, high priority, and fast-growing portfolio of brands? Brands like Hendrick's Gin, Tullamore D.E.W. Irish Whiskey, Glenfiddich Single Malt Scotch Whisky, and Milagro Tequila! PLUS, do you love analyzing data, insights and trends? We are looking for an eCommerce B2B Manager to join our eCommerce team.
Responsibilities
- Manage lower funnel KPI campaigns, such as ROAS, direct response, online sales or growing market share.
- Cover self-serve ad platforms, creative best practice, online merchandising, email, and creating and analyzing actionable reports and data scorecards.
- Serve as lead point of contact with external distributor partner digital teams.
Requirements
- Bachelor's Degree; specialization preferred in eCommerce, digital marketing, or shopper marketing.
- 3 – 5 years of experience managing lower funnel KPI campaigns, such as ROAS, direct response, online sales or growing market share in B2B environments within CPG.
- High-level of “hands on keyboard” management of self-serve ad platforms such as Carrot Ads, Criteo, Google Ads Manager.
- Intermediate to advanced Microsoft Excel skills.
- Very strong writing and negotiation skills.
Qualifications
- Knowledge of the alcohol spirits industry 3-tier system.
- Experience collaborating and influencing CPG brand marketing and sales teams.
- Experience working with and managing 3rd party agencies.
- Great attention to detail.
- Excellent verbal, written, and listening communication skills.
- Effective problem-solving and analytical skills.
- Ability to manage difficult, complex markets and achieve business objectives.
- Ability to work with little supervision and demonstrate the initiative necessary to handle multiple projects in a timely manner within a very lean organization.
Pay
The salary range for this role, based out of our NYC office, is $93,617 – $102,579.
Benefits
- Competitive salary and benefits designed to promote financial wellbeing.
- Eligibility to participate in a bonus plan.
- Generous vacation entitlement.
- Comprehensive private healthcare that includes medical, dental & vision.
- 401(k) savings plan with company match up to 5% plus a discretionary contribution.
- Employee Assistance Programme offering support on medical, financial, legal, home and family issues.
- Life and AD&D cover equal to three times annual basic salary.
- Product allowance to enjoy the company’s portfolio of brands.
- Annual funding for charities supported by employees.
- Learning resources to help employees be their best.