B2B Demand Generation Manager

Premier NX is hiring a remote Marketing Manager to own B2B demand generation, lead conversion, and pipeline contribution across the United States and Canada.

Company Overview

Premier NX provides tailored knowledge process outsourcing solutions across industries including financial services, healthcare, consumer products, e-commerce, and home services. Founded in 2003, the company combines a global workforce with technology-driven co-sourcing services across key business functions.

About the Role

Premier NX is looking for a hands-on Marketing Manager to oversee B2B marketing and drive demand generation, lead conversion, and closed-won pipeline. Reporting to the Head of Marketing, this person will lead a small team and partner closely with business development and sales to reach first-time outsourcers and mid-market buyers.

Responsibilities

• Execute B2B demand generation, lead nurture, and conversion programs aligned with company growth goals.
• Lead, coach, and develop a small team of marketing specialists and coordinators.
• Partner with sales on pipeline targets, lead scoring, and marketing-to-sales handoffs.
• Manage multi-channel campaigns across SEO, SEM, paid social, email nurture, ABM, and webinars.
• Own content activation across case studies, whitepapers, blogs, social proof, and thought leadership.
• Oversee marketing automation and CRM tools, funnel tracking, website development, and conversion rate optimization.
• Manage social media, brand presence, and external agency or vendor relationships.
• Own reporting for MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI.

Qualifications

• 5+ years of B2B marketing experience, including at least 2–3 years in people management or team leadership.
• At least 3 years of experience marketing to the U.S. market or 5 years within the broader North American market.
• Track record of building, rebuilding, and scaling demand generation programs that produce pipeline results.
• B2B services marketing experience; BPO, IT services, professional services, or managed services experience is strongly preferred.
• Experience marketing complex services with sales cycles longer than six months.
• Hands-on experience with integrated marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Ability to own marketing KPIs, report to senior leadership, and translate complex services into sector-specific value propositions.
• Must be based in the United States or Canada and able to work across North American time zones, primarily during East Coast hours.

Pay

USD $65,000–$80,000