B2B Demand Generation Manager

Key Responsibilities

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals
• Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team
• Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline
• Partner with sales to define target accounts, buying groups, and engagement strategies
• Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing
• Drive account engagement strategies for priority accounts and verticals
• Ensure end-to-end campaign execution, from planning through lead flow and conversion
• Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue
• Analyze performance and continuously optimize campaigns using data and insights
• Collaborate closely with Marketing Operations on lead management, attribution, and reporting
• Support high-impact industry events, executive programs, and field marketing initiatives
• Manage and mentor team members and coordinate cross-functional contributors
• Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices
• Track budgets, manage expenses, and oversee vendor coordination

Qualifications

• 5-8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services
• Proven track record of driving pipeline generation in enterprise or complex sales environments
• Strong experience with account-based marketing (ABM) and integrated campaign execution
• Ability to contribute to marketing planning while executing programs hands-on
• Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams
• Experience managing marketing team members or coordinating across distributed teams