B2B Demand Generation Manager

Position Overview

The B2B Demand Generation Manager drives commercial demand and pipeline growth by leading marketing strategies aligned with sales priorities and target industries. This role develops and executes vertical and account-based campaigns, drives B2B content and website strategy, and ensures commercial messaging clearly communicates Guardian’s value to decision-makers. Working closely with sales, demand generation, website, and creative teams, this role ensures B2B marketing activities support pipeline development and deal progression.

What’s In It For You

• A attractive compensation package
• A comprehensive benefit package starting day 1
• An opportunity to grow within the company
• The chance to be part of a Top 10 company and high-energy employee culture

What You’ll Be Doing

• Develop and execute B2B marketing strategies aligned with commercial sales priorities
• Plan and manage vertical and account-based marketing campaigns
• Partner with sales leadership to support pipeline goals and target accounts
• Help strategize and drive B2B content creation, including industry-specific and thought leadership content
• Translate commercial offerings into clear, compelling messaging and positioning
• Collaborate with the website team to develop and optimize B2B website content and conversion paths that generate qualified commercial leads
• Support sales with presentations, collateral, case studies, and RFP materials
• Attend and support B2B trade shows, industry events, and field marketing activities
• Coordinate campaign execution across paid media, website, and creative teams
• Track performance and optimize marketing activities based on pipeline and engagement results

What You’ll Need

• 5+ years in B2B demand generation, commercial marketing, or ABM
• Experience supporting complex sales cycles and multi-stakeholder buying processes
• Experience with Account Based Marketing strategy and execution
• Ability to help plan and guide content that supports commercial positioning and credibility
• Experience supporting or managing trade shows and industry events
• Strong organizational and cross-functional collaboration skills
• Data-driven mindset with ability to evaluate marketing performance and impact
• Hands-on experience with HubSpot or similar marketing automation platform; familiarity with ZoomInfo or comparable prospecting and intent data tools a plus
• Experience operating as a lead B2B marketer, with the ability to both set strategy and execute across campaigns, content, and sales enablement