B2B Copywriter

The Role

The B2B Copywriter develops clear, compelling content tailored to small business audiences. This role simplifies complex financial and technology solutions, supports informed buyer decisions, and crafts persuasive copy designed to capture search intent and convert readers into leads primarily for Business.org.

Responsibilities

• Research, test, and write content about products and services across SMB finance and tech industries, specifically business loans, banking, checking, accounting, POS, and business credit cards.
• Simplify complex topics by writing authoritative, differentiated resource content that makes business finance concepts accessible, actionable, and engaging for small business owners.
• Craft conversion-focused copy, developing high-performing CTAs, product reviews, comparison tables, cost calculators, and landing pages that drive leads and conversions.
• Collaborate with the Content Marketing Manager and SEO Specialist to align content with SEO strategies, target keywords, and audience needs.
• Maintain the unique voice of Business.org (approachable, SMB-focused, and authoritative).
• Analyze content performance using tools like Google Analytics and make data-driven updates to maximize traffic, engagement, and conversion rates.

Requirements

• Strong research and writing skills.
• A close attention to detail.
• The ability to create review, comparison, and authoritative resource content for the B2B buyer journey.

Qualifications

• 2+ years of experience writing for B2B audiences, specifically targeting SMBs.
• Demonstrated general literacy in SMB financial services.
• A strong portfolio showcasing B2B-focused content, including product reviews, comparison guides, blog posts, and resource content.
• Experience writing about business financial services (business loans, banking, accounting, POS, business credit cards).
• Familiarity with financial compliance and regulatory writing.
• Experience using CMS platforms (WordPress, Contentful), analytics tools (Google Analytics, GA4), and SEO tools (Ahrefs, SEMrush).

Skills

• Writing Expertise: Crafting clear, engaging, and actionable copy tailored to the needs of SMB decision-makers.
• SEO Knowledge: Applying on-page SEO principles, keyword integration, and writing for search intent.
• Research Skills: Researching complex business financial and technology topics and translating technical jargon into user-friendly content.
• Collaboration Skills: Working with content managers, SEO specialists, and design teams to align content strategy and execution.
• Productivity Tools: Utilizing Google Suite, Microsoft Office, or similar productivity software.
• Attention to Detail: Applying strong editing and proofreading skills to ensure error-free, high-quality content.
• Results-Oriented Mindset: Creating content that drives traffic, engagement, and measurable business results.

Benefits

• Healthcare: Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck.
• Parental Leave: 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• Paid Holidays: Additional flex holidays in addition to our company paid holidays.
• Flex Schedule: Remote-first role with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office.
• Comprehensive Life Insurance: Employer paid life insurance (including coverage for dependents and spouses).