Copywriter

About the role

MDVIP is seeking a creative, strategic, and results-driven Copywriter to join our marketing team in Boca Raton, FL. In this role, you will proactively shape compelling narratives for both physicians and patients across an expanding range of channels. You will leverage AI-powered tools and content automation to scale high-quality output, while bringing a sharp understanding of the competitive landscape to every piece you create. The ideal candidate is an independent and versatile storyteller who can flex from long-form editorial to paid social, email, and advertorial content—fueling the full marketing funnel with persuasive, on-brand messaging.

Responsibilities

• Dig into the competitive landscape and turn insights into persuasive, audience-first content that moves both physicians and patients to act.
• Craft compelling copy across every channel—paid social, advertorial, white papers, email, landing pages, brochures, member communications, and more—fueling the full marketing funnel from awareness to conversion.
• Work smarter at scale by leveraging AI tools and content templates to maximize creative output, keeping capacity focused on high-impact work instead of repetitive tasks.
• Be the guardian of the brand voice—owning and evolving templates that keep every piece of content on-message and compliant with MDVIP guidelines.
• Partner across teams to shape communication strategies for physician recruitment, transitioning practices, and open practice opportunities.
• Contribute to the full patient journey—from recruitment through retention—by bringing sharp, empathetic copy to broader marketing initiatives.

Key Competencies

• Proactive Mindset – Identifies content opportunities and competitive insights without waiting to be asked; brings ideas to the table and follows through with quality execution.
• Problem Solving – Works through messaging challenges and content roadblocks on their own, weighing options and proposing solutions rather than escalating every issue.
• Independent Execution – Manages competing priorities and deadlines with minimal oversight; comfortable owning projects end-to-end and making sound judgment calls without step-by-step direction.
• AI Proficiency – Fluent in AI-powered content and research tools; uses them to accelerate ideation, drafting, and optimization without sacrificing quality or brand voice.
• Multichannel Content Fluency – Skilled across paid social, advertorial, white papers, email, and long-form content; adapts tone, format, and structure to fit the channel and audience.
• Strategic Communication – Writes clearly and persuasively across formats and audiences; understands what motivates physicians and patients and tailors messaging accordingly.

Requirements

• Bachelor’s degree, preferably in Communications or Marketing.
• 5+ years of related business writing experience in a corporate or agency setting.
• Demonstrated experience writing across multiple channels (digital, social, email, print, direct mail, SEO, etc.).
• Advanced proficiency in AI-driven content creation.
• Excellent communication skills, with the ability to present and defend creative concepts to both creative and non-creative stakeholders.

Preferred Qualifications

• Healthcare background preferred.
• Proactive, curious, and comfortable working in a fast-paced environment.
• Familiarity with marketing automation platforms preferred.

Computer Proficiency

Proficient in Microsoft Office applications, with intermediate skills in Outlook, Excel, Word, and PowerPoint required.

Work Environment

• Prolonged periods of sitting and using hands/fingers for working on a computer.
• Specific vision abilities include close vision and the ability to adjust focus from near to far.
• Must talk and/or hear for significant periods of each day.
• Must be able to lift and/or move up to 10 pounds periodically.
• This role is corporate-based in Boca Raton, FL, but may be eligible for the company’s Work from Home program. At no time may work be performed, or computer systems accessed, from outside of the U.S.

Benefits

• Competitive compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive benefits: Health, dental, vision insurance, and retirement plans.
• Professional development: Access to ongoing training and leadership development programs.
• Positive work environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
• Medical/prescription drug coverage, dental coverage, vision coverage.
• Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account.
• Basic and Supplemental Life Insurance & Accidental Death and Dismemberment.
• Disability Income Protection Plan, Employee Assistance Program.
• 401(k) retirement program.
• Vacation, paid holidays, and personal time.
• Paid sick and family and medical leave time as required by law.