AVP, Specialty and Wellness Marketing
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions). Also remove "Our Way Of Working", "Eligibility Requirements", "Our Commitment", "Reasonable Accommodation Notice", etc. Those are boilerplate/legal. Also remove "Job Family Group Marketing". Also remove "Grade/Level: 11" maybe not needed? It's metadata but not a heading; we could fold into a short
or drop it. The instruction: "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include Grade/Level maybe as a short paragraph. We need to preserve substantive info: Role Summary/Purpose, Essential Responsibilities (with subpoints), Qualifications/Requirements, Desired Characteristics, Salary range, maybe "Our Way Of Working" is about flexibility but might be considered boilerplate? It's about remote/hybrid work; could be considered a benefit? Might be considered part of Benefits? The instruction: include a section ONLY when posting has real, specific content for it — never emit a heading followed by filler/placeholder text. So we need to decide which sections to include. We have: - Role Summary/Purpose: we can make an
About the role (or Role Summary) with paragraph.
- Essential Responsibilities: we can make Responsibilities with - for each bullet.
- Qualifications/Requirements: we can make
Requirements (or Qualifications) with - .
- Desired Characteristics: could be
Skills or Preferred Qualifications. We'll make Skills.
- Pay: Salary range given: "The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance." So we can make Pay with paragraph.
- Benefits: Not explicitly listed besides maybe "Our Way Of Working" flexibility, but that's more about work arrangement. Could be considered Benefits? The instruction: never create Benefits section unless posting actually states them. There's no explicit benefits like health insurance, 401k, etc. So we should not create Benefits section.
- Schedule: Not mentioned. So no Schedule.
- About the role: we have Role Summary/Purpose.
We also have "Grade/Level: 11" maybe minor metadata; we can include as a short
after the role summary or before responsibilities.
We must remove boilerplate like "Our Way Of Working", "Eligibility Requirements", "Our Commitment", "Reasonable Accommodation Notice", "Job Family Group Marketing", also the EEO statements, legal stuff, etc.
We must preserve all substantive info: that includes the bullet points under Responsibilities, Qualifications/Requirements, Desired Characteristics, Salary range, maybe also the note about travel up to 30%, etc.
We need to output only HTML fragment, no markdown fences.
Let's extract content.
Role Summary/Purpose:
"We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology."
We'll put that in a
.
Essential Responsibilities: list bullet points:
- Market Management
- Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
- Align plans to partner/product growth goals and identify efficiency opportunities.
- Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.
- Campaigns Execution
- Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
- Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
- Innovate offers, pricing, and promotions to improve usage and retention.
- Lifecycle, Brand & Partnerships
- Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
- Manage CareCredit brand presence in-market in partnership with Brand.
- Manage industry relationships and execute partnership marketing plans designed to hit key business goals.
- Sales & Cross-Functional Partnership (No Direct Reports)
- Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
- Manage cross-functional projects and drive collaboration across multiple levels of management.
- Serve as Sight & Sound industry SME when working with cross-functional marketing teams to manage omni-channel campaigns
- Performance, Insights & Operations
- Use research, analytics, and insights to optimize plans and ROI.
- Budget and expense tracking.
- Leverage AI/MarTech to improve efficiency and operating rhythm.
- Handle special projects as needed.
We need to preserve all these. We'll output as
- each bullet. Could group sub-bullets? The instruction: use
- for any list of duties/requirements/benefits. So we can just list each bullet as a
- . If there are sub-bullets, we could nest but not required. Simpler: each line as
- . We'll keep the headings inside
- maybe bold? Not needed.
Qualifications/Requirements:
- Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
- Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
- Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
- Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
- Willingness to travel up to 30%.
- Ability and flexibility to travel for business as required
We'll list each as
- .
Desired Characteristics:
- Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus).
- Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
- Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
- Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
- Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth
- Creative agency account management experience
- Strong communicator and collaborator with the ability to influence without authority.
We'll list as
- .
Pay: Salary range: "The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle."
We'll put in
under
Pay.
We might also include Grade/Level: 11 as a short
maybe after role summary.
We must not include any other sections like Benefits, Schedule.
Now produce HTML fragment:
About the role
We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology.
Grade/Level: 11
Responsibilities
- Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
- Align plans to partner/product growth goals and identify efficiency opportunities.
- Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.
- Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
- Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
- Innovate offers, pricing, and promotions to improve usage and retention.
- Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
- Manage CareCredit brand presence in-market in partnership with Brand.
- Manage industry relationships and execute partnership marketing plans designed to hit key business goals.
- Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
- Manage cross-functional projects and drive collaboration across multiple levels of management.
- Serve as Sight & Sound industry SME when working with cross-functional marketing teams to manage omni-channel campaigns.
- Use research, analytics, and insights to optimize plans and ROI.
- Budget and expense tracking.
- Leverage AI/MarTech to improve efficiency and operating rhythm.
- Handle special projects as needed.
Requirements
- Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
- Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
- Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
- Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
- Willingness to travel up to 30%.
- Ability and flexibility to travel for business as required.
Skills
- Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus).
- Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
- Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
- Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
- Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth.
- Creative agency account management experience.
- Strong communicator and collaborator with the ability to influence without authority.
Pay
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
That's it.
Check for any leftover boilerplate: we
- for each bullet.
- Qualifications/Requirements: we can make
Requirements (or Qualifications) with
- .
- Desired Characteristics: could be
Skills or Preferred Qualifications. We'll make
Skills. - Pay: Salary range given: "The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance." So we can make
Pay with paragraph. - Benefits: Not explicitly listed besides maybe "Our Way Of Working" flexibility, but that's more about work arrangement. Could be considered Benefits? The instruction: never create Benefits section unless posting actually states them. There's no explicit benefits like health insurance, 401k, etc. So we should not create Benefits section. - Schedule: Not mentioned. So no Schedule. - About the role: we have Role Summary/Purpose. We also have "Grade/Level: 11" maybe minor metadata; we can include as a short
after the role summary or before responsibilities. We must remove boilerplate like "Our Way Of Working", "Eligibility Requirements", "Our Commitment", "Reasonable Accommodation Notice", "Job Family Group Marketing", also the EEO statements, legal stuff, etc. We must preserve all substantive info: that includes the bullet points under Responsibilities, Qualifications/Requirements, Desired Characteristics, Salary range, maybe also the note about travel up to 30%, etc. We need to output only HTML fragment, no markdown fences. Let's extract content. Role Summary/Purpose: "We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology." We'll put that in a
. Essential Responsibilities: list bullet points: - Market Management - Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans. - Align plans to partner/product growth goals and identify efficiency opportunities. - Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners. - Campaigns Execution - Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention. - Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage. - Innovate offers, pricing, and promotions to improve usage and retention. - Lifecycle, Brand & Partnerships - Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop. - Manage CareCredit brand presence in-market in partnership with Brand. - Manage industry relationships and execute partnership marketing plans designed to hit key business goals. - Sales & Cross-Functional Partnership (No Direct Reports) - Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time. - Manage cross-functional projects and drive collaboration across multiple levels of management. - Serve as Sight & Sound industry SME when working with cross-functional marketing teams to manage omni-channel campaigns - Performance, Insights & Operations - Use research, analytics, and insights to optimize plans and ROI. - Budget and expense tracking. - Leverage AI/MarTech to improve efficiency and operating rhythm. - Handle special projects as needed. We need to preserve all these. We'll output as
- each bullet. Could group sub-bullets? The instruction: use
- for any list of duties/requirements/benefits. So we can just list each bullet as a
- . If there are sub-bullets, we could nest but not required. Simpler: each line as
- . We'll keep the headings inside
- maybe bold? Not needed. Qualifications/Requirements: - Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience. - Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). - Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders. - Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. - Willingness to travel up to 30%. - Ability and flexibility to travel for business as required We'll list each as
- . Desired Characteristics: - Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus). - Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). - Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. - Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. - Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth - Creative agency account management experience - Strong communicator and collaborator with the ability to influence without authority. We'll list as
- .
Pay: Salary range: "The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle."
We'll put in
under
Pay. We might also include Grade/Level: 11 as a short
maybe after role summary. We must not include any other sections like Benefits, Schedule. Now produce HTML fragment:
About the role
We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology.
Grade/Level: 11
Responsibilities
- Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
- Align plans to partner/product growth goals and identify efficiency opportunities.
- Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.
- Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
- Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
- Innovate offers, pricing, and promotions to improve usage and retention.
- Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
- Manage CareCredit brand presence in-market in partnership with Brand.
- Manage industry relationships and execute partnership marketing plans designed to hit key business goals.
- Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
- Manage cross-functional projects and drive collaboration across multiple levels of management.
- Serve as Sight & Sound industry SME when working with cross-functional marketing teams to manage omni-channel campaigns.
- Use research, analytics, and insights to optimize plans and ROI.
- Budget and expense tracking.
- Leverage AI/MarTech to improve efficiency and operating rhythm.
- Handle special projects as needed.
Requirements
- Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
- Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
- Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
- Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
- Willingness to travel up to 30%.
- Ability and flexibility to travel for business as required.
Skills
- Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus).
- Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
- Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
- Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
- Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth.
- Creative agency account management experience.
- Strong communicator and collaborator with the ability to influence without authority.
Pay
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
That's it. Check for any leftover boilerplate: we
- each bullet. Could group sub-bullets? The instruction: use
- .
- Desired Characteristics: could be