AVP, Specialty and Wellness Marketing

About the role

We are seeking a dynamic, entrepreneurial‑minded sight & sounds industry marketer to execute marketing plans that drive acquisition, activation, usage, and retention within the Sight and Sound markets. The AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology and will collaborate closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results.

Responsibilities

• Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data‑driven plans aligned to partner/product growth goals and efficiency opportunities.
• Present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners.
• Manage omni‑channel, multi‑product programs driving acquisition, activation, usage, and retention.
• Oversee B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
• Innovate offers, pricing, and promotions to improve usage and retention.
• Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross‑shop.
• Manage CareCredit brand presence in‑market in partnership with Brand.
• Maintain industry relationships and execute partnership marketing plans to hit key business goals.
• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
• Manage cross‑functional projects and drive collaboration across multiple levels of management.
• Serve as Sight & Sound industry SME for cross‑functional marketing teams managing omni‑channel campaigns.
• Use research, analytics, and insights to optimize plans and ROI.
• Track budget and expenses.
• Leverage AI/MarTech to improve efficiency and operating rhythm.
• Handle special projects as needed.

Qualifications

• Bachelor’s degree or, in lieu of a degree, a high school diploma/GED with 8+ years of relevant marketing experience.
• Minimum 4+ years experience developing and executing multi‑channel marketing campaigns (email/CRM, digital, social, direct mail and/or in‑location).
• Client‑facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Willingness to travel up to 30% and ability to travel for business as required.

Desired Characteristics

• Experience in Audiology, Optometry, Ophthalmology, healthcare, or financial products marketing.
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast‑paced, matrixed organizations.
• Ability to interpret campaign/market analytics and pivot plans/tactics to drive further growth.
• Creative agency account management experience.
• Strong communicator and collaborator with the ability to influence without authority.

Pay

Salary range: $90,000 – $155,000 USD annually. Eligible for an annual bonus based on individual and company performance. Compensation within the posted range will be based on work experience, skill level, or knowledge, with adjustments for market in CA, NY Metro, and Seattle.

Way of Working

Synchrony offers flexibility to work from home near one of our Hubs or from an office. Employees are required to commute to their nearest Hub (virtual or physical) for in‑person engagement activities such as regular business or team meetings, training, and culture events. Field Sales and some Commercial team roles may have varied location requirements based on partner obligations or preferences.

Eligibility Requirements

• Must be 18 years or older.
• Must have a high school diploma or equivalent.
• Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding.
• Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required; the company will not sponsor employment visas now or in the future.