AVP, Specialty and Wellness Marketing

We need to output HTML fragment with sections: About the role? The posting includes "Role Summary/Purpose". That could be "About the role". Use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. So we need to keep substantive info: Role Summary/Purpose, Essential Responsibilities (with subpoints), Qualifications/Requirements, Desired Characteristics, Grade/Level, Salary range, Way Of Working (flexibility), Eligibility Requirements (maybe keep? It's legal/boilerplate? Might be considered boilerplate but includes eligibility requirements like age, diploma, drug test, background check, etc. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Eligibility requirements may be considered legal? Might be borderline. However they are specific to the job (age, diploma, drug test, background check, fingerprints, Section 19 FDIC, etc). Might be considered legal boilerplate. The instruction says remove legal boilerplate. So likely we should drop Eligibility Requirements section. Also drop "Our Way Of Working" maybe not boilerplate? It's about flexibility, could be considered a benefit? It's substantive. Keep it. Also "Our Commitment", "Reasonable Accommodation Notice" are EEO boilerplate; drop. "Job Family Group Marketing" maybe minor metadata; could be dropped or put in short p. Probably drop. We need to include sections only when posting has real specific content. So we will have sections: About the role (from Role Summary/Purpose), Responsibilities (Essential Responsibilities), Qualifications/Requirements, Desired Characteristics, Pay (salary range), Schedule? Not present. Benefits? Not explicit benefits besides flexibility; maybe we could include "Benefits" if we have content about flexibility? But the instruction says never create Benefits sections unless posting actually states them. It mentions "Our Way Of Working" about flexibility, not explicit benefits like health insurance. So maybe we don't create Benefits. Could create a "Work Arrangement" but not allowed heading; only allowed headings are listed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can use "Pay" for salary range. "Schedule" not present, so omit. "Benefits" not present, omit. "Skills" maybe we could put desired characteristics under Skills? But we have Qualifications/Requirements and Desired Characteristics separate. Could combine? The instruction: prefer a few substantive sections over many thin ones. Could merge Desired Characteristics into Qualifications or Skills. But we have Qualifications/Requirements already; we could add Desired Characteristics as part of Qualifications/Requirements (maybe as a sublist). However they are separate bullet points. Might be okay to have a "Skills" section for desired characteristics. But we need to follow allowed headings: Skills is allowed. So we could put desired characteristics under Skills. Qualifications/Requirements under Qualifications. That seems reasonable. Thus sections: About the role (h3), Responsibilities (h3), Qualifications (h3), Skills (h3), Pay (h3). Ensure we use

  • for lists. We need to preserve all substantive information, not invent or summarize away detail. So we need to include all responsibilities bullet points exactly as given (maybe rephrase? Must preserve detail, not invent or summarize away. We can copy the sentences as list items. Should we keep the subheadings under responsibilities? The responsibilities section includes headings like Market Management, Campaigns Execution, Lifecycle, Brand & Partnerships, Sales & Cross-Functional Partnership, Performance, Insights & Operations. Those are subheadings within responsibilities. We could either keep them as part of list items or as nested headings? But only allowed headings are the main ones; we could keep them as bold text within list items? The instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings inside? It says use

    for section headings (list). It doesn't say we cannot use other headings, but to be safe we can just treat each bullet as a list item preserving the text, maybe include the subheading as part of the item text. We need to preserve ALL substantive information; do NOT invent or summarize away detail. So we must include each responsibility bullet exactly as written. Let's extract responsibilities: Essential Responsibilities Market Management - Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans. - Align plans to partner/product growth goals and identify efficiency opportunities. - Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners. Campaigns Execution - Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention. - Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage. - Innovate offers, pricing, and promotions to improve usage and retention. Lifecycle, Brand & Partnerships - Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop. - Manage CareCredit brand presence in-market in partnership with Brand. - Manage industry relationships and execute partnership marketing plans designed to hit key business goals. Sales & Cross-Functional Partnership (No Direct Reports) - Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time. - Manage cross-functional projects and drive collaboration across multiple levels of management. - Serve as Sight & Sound industry SME when working with cross-functional marketing teams to manage omni-channel campaigns Performance, Insights & Operations - Use research, analytics, and insights to optimize plans and ROI. - Budget and expense tracking. - Leverage AI/MarTech to improve efficiency and operating rhythm. - Handle special projects as needed. We need to keep all that. Qualifications/Requirements: - Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience. - Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). - Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders. - Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. - Willingness to travel up to 30%. - Ability and flexibility to travel for business as required Desired Characteristics (we will put under Skills): - Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus). - Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). - Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. - Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. - Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth - Creative agency account management experience - Strong communicator and collaborator with the ability to influence without authority. Grade/Level: 11 (maybe include as a short p under Qualifications? Or we could include as part of Qualifications? It's metadata; maybe we can include as a short p after Qualifications heading? The instruction says do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

    or drop it. Grade/Level is minor metadata; we can include as a short p under Qualifications or after. Pay: The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. We need to include that as Pay section. We should not include "Our Way Of Working" because not in allowed headings; but we could maybe treat it as a brief p under Pay? But it's not Pay. The instruction says only use those headings for sections; we could still include other content as

    outside sections? The instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use h3 for section headings (list). It might be okay to have other headings but better to stick to allowed ones. However "Our Way Of Working" is substantive about flexibility; we could incorporate into a

    under Pay or maybe under Benefits? But we don't have Benefits section. Could we create a Benefits section with that content? It's not exactly benefits but maybe we could treat as Benefits? The instruction says never create Benefits sections unless posting actually states them. It does state flexibility/way of working, which could be considered a benefit (flexible work arrangement). Might be okay to create Benefits section with that content. But the instruction says "Prefer a few substantive sections over many thin ones." Adding Benefits may be thin. However we already have Pay; we could add a short paragraph about flexibility under Pay? Not ideal. Maybe we can include a short p after Pay heading for "Our Way Of Working" as a paragraph not a heading. That is allowed: we can have

    content under a heading. So after Pay heading we can have

    • for salary details? Actually salary is prose; we can put in

      . Then after that we can add another

      for flexibility. That would be under Pay section but not a separate heading. That seems okay. Thus final HTML:

      About the role

      We are seeking a dynamic, entrepreneurial-minded sight & sounds industry marketer to execute marketing plans to drive acquisition, activation, usage, and retention within the Sight and Sound markets. The ideal candidate will excel at managing and executing innovative, data-driven marketing plans and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results. This AVP will serve as an industry expert for all things Audiology, Optometry & Ophthalmology.

      Responsibilities

      • Market Management
        • Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
        • Align plans to partner/product growth goals and identify efficiency opportunities.
        • Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.
      • Campaigns Execution
        • Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
        • Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
        • Innovate offers, pricing, and promotions to improve usage and retention.
      • Lifecycle, Brand & Partnerships
        • Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
        • Manage CareCredit brand presence in-market in partnership with Brand.
        • Manage industry relationships and execute partnership marketing plans designed to hit key business goals.
      • Sales & Cross-Functional Partnership (No Direct Reports)
        • Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality