AVP/Market Manager
BUSINESS DEVELOPMENT
Identify and pursue new business opportunities, leveraging market insights and trends to gain new business clients.
CLIENT ACQUISITION AND RETENTION
Drive new business client acquisition and retention, grow market share and balance sheet growth, increase non-interest income, and foster client and employee satisfaction to exceed branch sales goals.
SALES STRATEGY
Develop and implement effective sales strategies to meet and exceed sales goals.
CRM MANAGEMENT
Maintain and update the Customer Relationship Management (CRM) system to ensure accurate and up-to-date client information, track outbound sales activities, and achieve calling and appointment quarterly goals.
PRODUCT MARKETING
Market products and services to generate profitable revenue by calling on small businesses and networking in the community.
CROSS-FUNCTIONAL COLLABORATION
Partner with and refer business to all lines of business partners, including but not limited to commercial lending, real estate lending, treasury management, and investments to meet client needs.
COMMUNITY LEADERSHIP
Serve as the market leader in the local community or designated business area.
COMMUNITY ENGAGEMENT
Promote the bank and branch in the community and maintain an active, visible role in appropriate organizations. Seek opportunities to optimize the bank’s community involvement.
OPERATIONAL MANAGEMENT
Ensure the sound operations and profitability of the branch, including effective risk management and compliance with all bank policies, procedures, regulations, confidentiality requirements, audit, security, and loss prevention controls.
TEAM COMMUNICATION
Effectively and consistently communicate the goals of the bank to branch team members. Conduct meetings as needed with the branch team to discuss the results of sales initiatives, review policies and procedures, and other bank initiatives.
PROFESSIONAL DEVELOPMENT
Address the professional development needs of self and subordinates, including setting performance standards, monitoring results, providing training, coaching, general feedback, and complying with all personnel and management policies and procedures, including scheduled reviews, disciplinary actions, hiring, and terminations.
STAFFING
Manage the staffing of the branch, including recruiting, identifying talent, and interviewing the branch team.
PRODUCT KNOWLEDGE
Maintain a well-developed working knowledge of the complete line of products and services offered, ensuring the branch team is also kept up to date on new products and services.
CUSTOMER SERVICE
Lead by example by providing superior customer service to both internal and external customers and demonstrating a thorough working knowledge of all aspects of the various duties assigned in the branch, including working a teller drawer, opening new accounts, accepting loan applications, and professionally resolving problems/issues.
PROBLEM RESOLUTION
ORGANIZATIONAL SKILLS
Exhibit strong organizational skills, dependability, flexibility, and planning.
COMPLIANCE
Ensure compliance with branch standards set forth by senior management, including maintaining a well-organized and prepared work environment.
MORTGAGE LOAN OFFICER (MLO) RESPONSIBILITIES
Fulfill MLO responsibilities as defined by law, including taking residential mortgage loan applications and offering or negotiating terms of a residential mortgage loan for compensation or gain. MLOs are required to be registered in the federal NMLS registry.
MANAGE STAFFING
Manage the staffing of the branch, including recruiting, identifying talent, and interviewing the branch team.
ADDRESS PROFESSIONAL DEVELOPMENT NEEDS
Address the professional development needs of self and subordinates, including setting performance standards, monitoring results, providing training, coaching, general feedback, and complying with all personnel and management policies and procedures, including scheduled reviews, disciplinary actions, hiring, and terminations.