AVP, Integrated Marketing
Marvell Technology · San Diego, CA · 1 mo ago
MarketingFull-time
About the role
Marvell’s semiconductor solutions are essential building blocks of the data infrastructure that connects our world. Across enterprise, cloud and AI, and carrier architectures, Marvell’s innovative technology enables new possibilities. The AVP, Integrated Marketing is a newly created leadership role reporting to the CMO, tasked with building an ‘always on’ integrated marketing capability — a consistent editorial and content marketing cadence that keeps Marvell's presence in market steady between major earned media moments, unifying events, digital, and content/social functions into a single integrated program with shared calendar, measurement, and prioritization.
Responsibilities
- Build and own a single integrated campaign calendar connecting content, social, paid media, events, tradeshows, digital, and communications.
- Orchestrate go-to-market launch execution across business units in partnership with Product & Technology Marketing, ensuring consistent cross-channel activation.
- Establish an editorial and campaign cadence that sustains market presence between major moments such as earnings, Computex, and OFC/ECOC.
- Own paid media strategy and investment allocation across channels including LinkedIn, programmatic display, and search.
- Direct web and digital strategy — SEO, SEM, and answer-engine optimization (AEO) — in partnership with the Digital & Web team.
- Direct content marketing strategy and production cadence in partnership with Creative & Brand.
- Partner with product and technology teams to produce content that translates technical innovation into narratives relevant for customers, partners, and industry audiences