DirectJobHub
Jobs · Sales · Illinois

AVP, Consumer Engagement Digital Acquisitions

Synchrony · Chicago, IL · 2 mo ago
SalesFull-time

This role sits within the centralized Consumer Engagement Team and works closely with client marketing teams to drive aggressive digital new account growth and engagement for Virgin Red, Sun Country Airlines, and other clients. The position leads the development of a test-and-learn digital acquisition curriculum within client digital channels, focusing on innovation, customer experience, and cobrand or general-purpose card strategies.

Responsibilities

  • Develop and execute or influence digital acquisition strategy through partner channels, including:
    • Booking Path (Apply & Buy)
    • Deep digital marketing integration in partners’ domain, native mobile app, and CRM journey
    • Client & SYF-deployed acquisition emails (ITA, Restricted ITA, Prescreen)
    • Earned & Paid Media creative development and execution (Paid Search, Social, Display & Influencer Marketing)
  • Partner with Rewards IT on offer setup and fulfillment utilizing ACOR ID.
  • Develop and execute acquisition campaigns using a test-and-learn approach:
    • Uncover unique prospecting segments and design communications to meet their needs
    • Refine and optimize curriculum based on client, customer, and SYF opportunities
    • Support broader Consumer Engagement team on enterprise acquisition efforts
  • Implement A/B testing plans, segmentation, and personalization strategies to improve response rates.
  • Lead reviews and tollgates, ensuring compliance with risk areas (Fair Lending, UDAAP) through adherence to policies, standards, and legal reviews.
  • Manage Workfront processes (e.g., project brief, workbook requirements, creative review, and ORB sign-offs).
  • Proactively identify and escalate issues, focusing on solution-driven outcomes.
  • Monitor and measure digital marketing campaign performance against plan.
  • Own campaign performance, including data analysis, impact measurement, and reporting to stakeholders.
  • Support efforts to create enterprise-wide digital acquisition best practices and share through centralized strategies.
  • Perform other duties and special projects as assigned.

Requirements

  • Bachelor’s degree or, in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing experience.
  • 5+ years of experience in digital platform management and/or marketing, with expertise in web, email, mobile, and managing large, interdependent project plans.
  • 3+ years of analytics experience, including tracking code implementation and data interpretation to identify opportunities.
  • Willingness to travel as needed (~30%).

Qualifications

  • Degree from an accredited university or college, preferably in Business, Marketing, or Technology.
  • Consumer/digital-first mentality.
  • Marketing experience in cobrand, digital, technology platforms, direct marketing, credit card, or financial services.
  • Experience influencing organizations and professionals.
  • Passion for project management and campaign execution to bring strategies to life.

Pay

The salary range for this position is $90,000 – $155,000 USD annually, with eligibility for an annual bonus based on individual and company performance. Actual compensation will be based on work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Schedule

This role offers flexibility with the option to work from home near a Synchrony Hub or in one of their offices. Regular in-person engagement activities (e.g., meetings, training, culture events) are required at the nearest Hub. Field Sales and some Commercial roles may have varied location requirements.

Similar jobs