AVP, Consumer Engagement Digital Acquisitions

Synchrony · Rapid City, SD · 2 mo ago

Full-time

About the role

This role is responsible for implementing strategies that drive aggressive digital new account growth and engagement for Virgin Red, Sun Country Airlines, and other clients as needed. The position will lead the development of a test-and-learn digital acquisition curriculum within client digital channels. It sits within the centralized Consumer Engagement Team while collaborating closely with client marketing teams. Ideal candidates are passionate about digital innovation, delivering extraordinary customer experiences, and have experience in general purpose or cobrand cards.

Responsibilities

Develop and execute or influence execution of digital acquisition strategy through partner channels, including:
- Booking Path (Apply & Buy)
- Deep digital marketing integration in partners’ domain, native mobile app, and CRM journey
- Client & SYF-deployed acquisition emails (ITA, Restricted ITA, Prescreen)
- Earned & Paid Media creative development & execution (Paid Search, Social, Display & Influencer Marketing)
Partner with Rewards IT on offer setup and fulfillment utilizing ACOR ID.
Develop and execute acquisition campaigns built on best practices with a test-and-learn approach, including:
- Uncovering unique prospecting segments and designing communications to meet their specific needs
- Ongoing refinement and optimization of curriculum based on client, customer, and SYF opportunities
Support broader Consumer Engagement team on additional enterprise acquisition efforts.
Implement A/B testing plans, segmentation, and personalization strategies to drive lifts in response rates.
Lead all necessary reviews/tollgates, maintaining focus on major risk areas (Fair Lending, UDAAP) through adherence to policies, standards, and legal reviews.
Manage Workfront processes (e.g., project brief, workbook requirements, creative review, and ORB sign-offs).
Proactively identify and escalate issues with a solutions-oriented mindset.
Monitor and measure performance of all digital marketing campaign metrics versus plan.
Own campaign performance, including pulling campaign data, measuring impact, tracking performance over time, and analyzing for key stakeholders via presentations.
Support efforts to create enterprise-wide digital acquisition best practices and share through centralized campaign strategies.
Perform other duties and/or special projects as assigned.

Requirements

Bachelor’s degree or, in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing experience.
5+ years of experience in digital platform management and/or marketing with a combination of web, email, and mobile experience, including the ability to create, manage, and deliver against large, interdependent project plans.
3+ years of analytics experience with competencies in analytic tools, dashboards, and tracking—including tracking code implementation and expertise in analyzing and interpreting data to uncover opportunities.
Ability to travel as needed (~30%).

Qualifications

Degree from an accredited university or college, preferably in Business, Marketing, or Technology.
Consumer/digital-first mentality.
Marketing experience preferably in cobrand, digital, technology platform, direct marketing, credit card, or financial services.
Experience influencing organizations and other professionals.
Experience in and passion for project management and heavy campaign execution to bring strategy to life.

Pay

The salary range for this position is $90,000 - $155,000 USD annually and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based on work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Schedule

This role offers flexibility with the option to work from home near one of Synchrony’s Hubs or come into one of their offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training, and culture events. Field Sales and some Commercial team roles may have varied location requirements based on partner obligations or preferences.