Automotive Used Vehicle Sales Consultant

About The Company

Serra Ford Farmington Hills is part of Serra Automotive, one of the nation’s largest privately held automotive groups. Founded in 1973 with a customer-first philosophy, Serra Automotive has grown to over 60 dealerships across 8 states, representing 27 brands and employing more than 3,600 people. Our commitment to integrity, service, and employee development has made Serra a trusted name in automotive retail.

Responsibilities

• Greet and guide customers on the lot and lead them through the vehicle-buying process
• Assist customers in selecting vehicles that meet their needs using current inventory
• Demonstrate vehicle features and benefits with confidence and professionalism
• Help customers complete sales applications and necessary paperwork
• Perform high-quality test drives and vehicle presentations
• Build relationships to create repeat and referral business
• Inspect lot vehicles daily and report issues to the Used Vehicle Manager
• Ensure the lot is merchandised correctly to maximize sales
• Follow up with buyers to confirm satisfaction and encourage return business
• Overcome objections and maintain a positive attitude during the sales process
• Bring your “A-game” every day to contribute to a positive dealership environment
• Assist with vehicle cleaning and prepare vehicles when needed
• Guide customers through the sales process from introduction to purchase
• Present vehicle options, features, and packages effectively
• Manage follow-up activity to maintain strong customer relationships
• Use dealership CRM tools to document interactions and update customer information
• Work collaboratively with sales management to support dealership goals
• Maintain knowledge of inventory, promotions, and dealership offerings
• Support sales operations by ensuring vehicles are displayed and prepared properly

Requirements

• High school diploma or equivalent
• Previous sales or customer service experience preferred
• Strong interpersonal skills; friendly, outgoing, and confident in engaging customers
• Quality customer service mindset with the ability to handle objections
• Professional communication skills, both in person and over the phone
• Basic business math understanding, including percentages
• Ability to learn and use Microsoft Office, dealership software, and sales tools
• Persistent, competitive, and motivated to achieve goals
• Strong work ethic and reliability
• Professional appearance and demeanor
• Valid driver’s license with acceptable driving record
• Ability to work in a fast-paced, high-volume environment

Skills

• Ability to manage multiple customers and tasks efficiently
• Strong relationship-building and follow-up skills
• Proficient in dealership CRM or willing to learn
• Problem-solving skills and the ability to overcome objections
• High level of adaptability and eagerness to learn
• Motivated to help customers and enhance the buying experience

Benefits

• Opportunities for growth and career development
• Great compensation package and sales goals
• Medical, Dental, Vision, 401(k), and additional benefits
• Paid Time Off
• Supportive team environment
• Family-owned and operated
• Employee discounts on vehicles and services

Employment may be contingent on successful background checks and drug screenings. This role may require prolonged standing, lifting/moving objects, and driving company or customer vehicles with a valid license and satisfactory motor vehicle record.