Automotive Sales Manager

Position Overview

Berlin City Auto Group is looking for a driven and results‑oriented Sales Manager to guide a high‑performing team in Williston, Vermont. The Sales Manager leads a team of Sales Associates to deliver an exceptional customer experience and achieve the dealership's performance goals, working closely with the General Manager to increase market share, optimize gross profit, and build a culture of excellence.

Who You Are

A confident leader who models integrity, professionalism, and outstanding customer service; a strong communicator and motivator who enjoys coaching others to success; passionate about driving performance through teamwork, accountability, and engagement; strategic and analytical — able to identify opportunities and develop action plans; experienced in managing Showroom, E‑Commerce, and Phone traffic streams; skilled in setting goals, tracking performance, and ensuring a high Customer Satisfaction Index (CSI); reliable, adaptable, and driven by results.

Key Responsibilities

• Lead and inspire the sales team to achieve monthly sales, profit, and CSI goals
• Recruit, train, coach, and retain top‑performing Sales Associates
• Actively engage in daily operations, including desking deals and appraising trades
• Oversee customer negotiation and ensure clear communication of purchase options and pricing
• Collaborate with leadership to plan and manage new and used vehicle inventory
• Analyze sales data to identify trends, shortfalls, and opportunities for improvement
• Manage controllable expenses and support dealership profitability goals

Performance Expectations

• Achieve targeted unit sales and gross profit
• Maintain strong customer satisfaction and team retention metrics
• Demonstrate leadership aligned with Berlin City Auto Group’s mission and values

Qualifications

• Minimum 2 years of automotive retail sales or management experience
• Strong computer and CRM proficiency
• Valid driver’s license and a clean driving record
• Must be 18 years or older
• Able to pass a background check and drug screening for illegal substances
• Authorization to work in the U.S.

Who We Are

Berlin City Auto Group is a family of dealerships located throughout Maine and Vermont. We embrace a culture that recognizes strength lies in differences, not similarities. Our associates are a team of highly energized, engaged, and diverse people bound together by our core beliefs and values. Together, we are dedicated to Humility, Integrity, and Passion, fostering professional growth and processes that deliver extraordinary customer and associate satisfaction. Our philosophy is Easy – a way of doing business that finds a way to satisfy every customer with the highest service level. Our team feels like family, and we treat everyone around us that way. We are passionate about our work and the culture that we have created.

What We Offer

Financial growth & advancement – A defined career path with ongoing training and mentorship.

Pay

Opportunity to earn $100,000‑$150,000+ annually.

Schedule

Flexible schedule – Eligible for Berlin City’s Responsible Paid Time Off (RPTO) program.

Benefits

• Comprehensive benefits – Medical, dental, vision, life, and disability insurance
• 401(k) with employer contribution
• Health & Wellness reimbursement – Up to $75/month
• Tuition reimbursement toward automotive education and certifications
• Employee discounts on vehicles, service, and parts