Automotive Marketing Global Leader

About the role

Choosing where to grow your career has a major impact on your professional and personal life, so it’s equally important that you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies, and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

Responsibilities

• Serve as the single-threaded marketing partner to industry leadership, translating revenue and growth targets into a globally integrated marketing plan with robust KPIs.
• Lead 3M's global marketing strategy for the Automotive, Commercial Vehicles, Rail, and Transportation Safety verticals including brand story, messaging, positioning, content, digital, campaign, events, account-based marketing, channel marketing, and analyst engagement strategies.
• Develop compelling and differentiated messaging, value propositions and storylines that connect 3M's expertise, products and solutions for customers across Automotive and adjacent industries.
• Own the end-to-end customer journey across web, digital, events, sales, distribution, and channel touchpoints, identifying gaps and prioritizing improvements that lift engagement and conversion.
• Own end-to-end new product introduction (NPI) commercialization — launch strategy, bill of materials, sales enablement, and claims planning — delivering launches on time and in full with high product and vertical content health.
• Develop and execute global marketing campaigns to drive awareness and demand for 3M products and solutions.
• Set, own, and deliver demand generation and pipeline outcomes — marketing-sourced and influenced pipeline, marketing ROI, and new customer acquisition — using analytics to steer investment toward the highest-return initiatives.
• Drive product and customer stories with an industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and 3M executives.
• Use market insights and competitive analysis to shape our sales, go-to-market, and industry marketing approach.
• Develop, support, and deliver keynotes and panels across industry conferences and tradeshows.
• Drive execution of our global marketing strategy by collaborating with Marketing Center and Area teams.
• Work with channel and distribution marketing teams on industry aligned channel marketing strategies.
• Build and maintain relationships with executives, customers and industry analysts.
• Lead a global team of industry marketers and develop marketing talent.

Requirements

Minimum qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration (completed and verified prior