Audio/Visual Sales Representative - Southeast Region

Preference is that candidates live in one of the states covered by this territory (FL, NC, SC, AL, GA or TN). When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture, and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college, and high school games, attract customers for businesses around the world, and even provide direction for people as they travel, work, and play.

About the role

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits. We are currently seeking a Sales Representative to join our AV Sales Team.

Responsibilities

• Leverage sales experience to strategically build relationships by understanding and successfully articulating the benefits of indoor LED displays compared to other technologies such as video walls and projection systems.
• Proactively cold call AV Integrators to educate on Daktronics products and create interest in reselling our display systems.
• Utilize Daktronics guidelines to develop AV Integrator Sales Partners and onboard target integrators, adjusting strategy as needed to deepen relationships.
• Collaborate with the AV Sales team to gather market intelligence, effective strategies, competitor updates, and industry practices, sharing insights during team meetings.
• Understand project and customer needs, organizing and involving appropriate sales and support teams (e.g., Project Management, Application Engineering, Legal, Accounting) to best support the customer.
• Develop and present dynamic presentations in various settings, including military briefings, media companies, architects, construction companies, and corporate business settings.
• Plan, prioritize, and document sales activities, including frequent travel for customer meetings, presentations, trade shows, cold calls, and planned calls.
• Utilize Salesforce to develop lists and schedules, proactively follow up on new leads and tasks, and manage time effectively.
• Apply Challenger Sales concepts in the selling process and use Salesforce daily to manage accounts, sales opportunities, leads, and customer management functions.
• Participate in Factory Certified training program to learn NPN installation techniques and requirements, and assist with NPN installations to develop a deep understanding of equipment and installation skills.
• Explain and demonstrate to AV Integrators how NPN and Speedframe systems install and operate, and leverage Daktronics experience to teach how Integrator-provided control systems connect to NPN displays.

Requirements

• Bachelor’s degree in business, economics, marketing, technical area, or a related field.
• Ability to lift up to 50 pounds.
• Mechanical aptitude.
• Effectively exercise discretion and independent judgment.
• Ability to meet all workplace safety requirements.
• Must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy (verified through a motor vehicle record check).
• Fluent in English, both written and verbal.
• Applicants must be 18 years of age or older.
• Must be eligible to work in the U.S. (Daktronics does not sponsor, renew, or extend immigration visas for this position).

Skills

• Curious, strategic thinking with the ability to develop an understanding of the AV Integrator business and discuss industry trends.
• Ability to earn trust and build relationship depth with each AV Integrator.
• Develop knowledge in control systems and integration, indoor high LED display products, installation requirements, service and support systems, and logistics.
• Ability to thrive in challenging environments and situations.
• Strong computer skills, including Outlook, Word, PowerPoint, Excel, Salesforce, and LinkedIn.
• Daily/weekly utilization of Salesforce to manage accounts (previous experience with Salesforce is a plus).

Desired Traits

• 3-5 years of field sales experience, including negotiating and purchase agreements.
• Experience selling to or working in the Audio-Visual Industry.
• Demonstrated ability to build and maintain relationships with sales partners.

Location

This position allows the flexibility to work remote from a home office within the Southeast Region (Florida, North Carolina, South Carolina, Alabama, Georgia, Tennessee) of the U.S.

Pay and Benefits

Daktronics offers competitive compensation and meaningful benefits. This position is eligible for discretionary bonus consideration. The actual offer will consider a wide range of factors, including relevant education, experiences, location, and applicable local legislation. Financial relocation assistance is available for positions that require placement in a specific location.

Information about Daktronics benefits can be found on the Career Opportunities page.