Audience Experience Manager

Candidates must be located in DC, MD, or VA Position Summary American Society for Cell Biology is seeking an Audience Experience Manager. This position requires a creative but data-informed and audience-centric approach to building meaningful relationships that advance ASCB’s mission. The Audience Experience Manager will lead efforts to identify, understand, and engage ASCB’s diverse scientific and professional audiences. This role sits at the operational intersection of audience development, communications, and user experience, ensuring that ASCB’s programs, content, and messaging resonate deeply with current and prospective members and other stakeholders. The Audience Experience Manager will shape how ASCB connects with researchers, educators, students, and partners across career stages and disciplines. Key Responsibilities Audience Insight and Strategy Identifies and defines ASCB’s core and emerging audience segments, including but not limited to researchers, educators, trainees, and interdisciplinary professionalsDevelops and maintains audience journey maps and personas based on data, research, and stakeholder inputAnalyzes audience behaviors, needs, and trends to inform programming, communications, and engagement strategiesTranslates insights into actionable tactics that result in enhanced audience relevance and value Audience Development Designs and implements strategies to grow, diversify, and retain ASCB’s audiences across membership, events, policy programs, and digital experience platformsIdentifies opportunities to expand audience reach and engagement into both emerging and underrepresented scientific communitiesCollaborates with internal staff and volunteer stakeholders to align audience development goals with organizational prioritiesMonitors and evaluates audience growth and engagement metrics, adjusting strategies and tactics as needed Audience Engagement Leads audience-focused communication campaigns and initiatives to drive awareness, participation, and loyaltyPartners with communications and program teams to craft targeted messaging and campaigns tailored to specific audience segmentsOversees multi-channel engagement leveraging email, web, social media, and eventsEnsures a consistent, compelling audience experience across all touchpoints Cross-Functional Collaboration Works closely with the Chief Operating Officer, Chief Science Program Officer, Chief Policy Officer, and other staff to integrate audience insights into program and service design and deliveryServes as an internal advocate for audience-centered thinking and decision-makingContributes to organizational planning processes by representing audience perspectives Data and Performance Establishes and tracks key performance indicators (KPIs) related to audience growth, engagement, and satisfactionUses analytics tools and CRM systems to monitor audience behavior and campaign effectivenessPrepares reports and both shares with and presents insights to leadership and staff Qualifications Bachelor’s degree in basic science, communications, nonprofit management, or a related field; a relevant advanced degree is a plus5+ years of experience in audience development and/or engagement strategy and execution, ideally within an organization with scientific audiencesExperience using data and analytics to inform strategy development and decision-makingClear understanding of segmentation, journey mapping, persona development, and user- centered design principlesExcellent communication and collaboration skillsFamiliarity with digital communications tools, CRM systems, and content platformsKnowledge of trends in scholarly communication, professional nonprofit organizations, or STEM engagement would be a plus Powered by JazzHR roUBNsQdWd