Audience Data Scientist

We’re seeking an Audience Data Scientist to help identify high-value customer and prospect opportunities and turn them into actionable audiences for email and digital marketing campaigns.

About the role

In this role, you will analyze behavioral, transactional, and lifecycle data from platforms such as Snowflake and GA4 to develop audience strategies that drive engagement, conversion, and marketing efficiency. You’ll translate insights into SQL-driven audience segments within Salesforce Marketing Cloud, ensuring audiences are accurately defined, activated, and measured. Working at the intersection of data science and marketing operations, you will partner closely with marketing, analytics, engineering, and lifecycle teams to optimize audience performance over time.

Responsibilities

• Analyze behavioral, transactional, and lifecycle data to develop audience strategies.
• Translate insights into SQL-driven audience segments within Salesforce Marketing Cloud.
• Ensure audiences are accurately defined, activated, and measured.
• Partner with marketing, analytics, engineering, and lifecycle teams to optimize audience performance.

Requirements

• 5+ years of experience in data science, marketing analytics, or a related field.
• Strong SQL and Python skills.
• Experience with large-scale customer data and experimentation.
• Hands-on experience building audiences in Salesforce Marketing Cloud.

Qualifications

• Strong analytical thinking.
• Focus on data quality.
• Ability to transform insights into measurable marketing outcomes.

Local area candidates are encouraged to apply. Visa sponsorship, visa transfer, or corp-corp arrangements are not available for this role.

Pay

The pay range reflects the salary amount the Company reasonably expects to pay for the position: $122,900 – $153,000, with a midpoint of $137,600. Actual compensation will depend on numerous factors including a candidate’s experience and qualifications.