מנהל/ת מותג

About the Role

The Brand Manager is responsible for leading the marketing activities of the fundraising sector in Israel, strengthening Leket Israel's brand awareness, and leading marketing initiatives that support the organization's goals. The role combines strategic thinking with management and execution of campaigns and projects, working with many interfaces within and outside the organization, and managing a marketing coordinator.

Key Responsibilities

• Building and executing the annual marketing work plan across all areas of responsibility
• Leading marketing campaigns from concept through implementation and measurement
• Managing and leading brand activity to increase awareness and deepen connection to Leket Israel
• Managing the marketing coordinator, providing professional guidance, and prioritizing tasks
• Leading workflows with digital, social media, PR, graphic design, content, vendors, and partners
• Managing collaborations with companies, organizations, influencers, and strategic partners
• Providing professional support for fundraising activities in Israel and ongoing marketing responses to various departments
• Analyzing performance, deriving insights, and continuously improving marketing activities
• Managing multiple projects simultaneously while meeting deadlines and budgets

Requirements

• Academic degree in a relevant field – required
• 3–4 years of experience as a Brand/Marketing Manager (experience in a social organization is an advantage)
• Significant experience in marketing and communications writing: presentations, landing pages, newsletters, posts, and more
• Significant experience working with external interfaces – digital, PR, production, and collaborations
• Significant experience in managing online and offline marketing campaigns from brief through measurement
• Experience working with multiple interfaces and leading projects
• Experience in vendor and partner management
• Experience leading marketing events or conferences – an advantage

Skills

• Strong task management and prioritization abilities
• Excellent writing and formulation skills
• Strategic thinking combined with strong execution capability
• Familiarity with the non-profit or fundraising world – an advantage
• Ability to work independently
• Initiative and creativity
• Sound judgment and decision-making ability
• Excellent interpersonal skills and communication
• High level of English
• Ability to lead processes and motivate people
• Independent, proactive, and responsible work ethic
• Ability to work at a fast pace and manage multiple tasks simultaneously
• Excellent interpersonal skills and ability to work with many interfaces
• Combining creativity with organized and analytical thinking

About Leket Israel

Leket Israel is the only organization in Israel dedicated exclusively to food rescue. The organization is responsible for collecting and harvesting high-quality surplus produce and distributing it through partner associations to hundreds of thousands of recipients nationwide. The organization engages in harvesting surplus agricultural produce and collecting cooked meals, sorting and distributing them to recipients across the country. Quality control ensures rescued food maintains high nutritional value and is preserved under optimal conditions.