Asst./Assoc. Social Art Director - Abercrombie & Fitch

Key Responsibilities

• Collaborate with strategy, creative and copy teams on content concepts and capture for Abercrombie social media platforms, with a focus on TikTok
• Create assets (on-figure, flat, and in stores) in support of a monthly content calendar that supports brand level milestones and activity
• Work closely with marketing team to develop short, medium and long-term social media channel and content strategies with a “first to market” approach
• Translate campaign look-and-feel into branded and product-focused stories for Abercrombie social media platforms
• Collaborate with strategy teams on planning and executing campaigns, UGC, and influencer programs
• Create a wide range of graphic design assets - from layouts and typography to original, custom-designed content
• Support the post-shoot process of editing, reviewing footage, coordinating sound and music and assisting in all post-production areas for Abercrombie social video content
• Partner with product teams to plan messaging and align on product curation
• Interact with cross-functional teams, including strategy, DTC, paid media, legal, store directors/teams, PR, legal, music, copy, studio, and retouching, to ensure creative and directional alignment
• Determine efficiencies in leveraging existing assets vs. capturing new ones
• Monitor industry creative best practices/trends and maintain a competitive library of new content opportunities
• Develop and continuously update best practices and manage recommended rules of engagement
• Provide support to regional marketing teams as needed

Qualifications

• 2+ years of video, design and TikTok social media experience at a brand – fashion or beauty a plus
• Highly adept at content creation, videography, editing, and post-production geared for mobile platforms
• High awareness of current global fashion and image trends for 22–28-year-old customers
• Experience creating high-quality TikTok and reels video content, utilizing transitions and unique social video editing techniques
• Software proficiency: Adobe Premiere CC, Adobe After Effects, Adobe Media Encoder, TikTok, Edits, Capcut, Photoshop and Illustrator, Da Vinci Resolve, General Camera knowledge, On set Production experience is a plus
• Post-production experience: Editing, light motion graphics (more advanced knowledge is a plus), Color correction, Sound design
• An awareness to trends and editing styles, plus an ability to concept and communicate original ideas
• Passion for content in Fashion, Lifestyle, & Beauty
• Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media – TikTok and Instagram
• Graphic design/layout/typography skills highly preferred
• A creative eye and can produce on-the-fly content, while running with ideas
• Outstanding communication and presentation skills
• Detail-oriented and organized
• A flexible and capable of changing and adapting to accommodate internal and external circumstances
• Highly motivated and collaborative with a willingness to learn
• Strategic, analytic and structured thinking ability