Associate Vice President, Marketing

We need to output HTML fragment with sections: About the role? Actually the posting includes "About the American College of Surgeons" description, then mission, vision, summary, responsibilities, required education/experience, benefits. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should not repeat job title. We need to include sections only when posting has real specific content. We have content for About the role? The summary could be considered About the role. Could use "About the role" heading with summary paragraph. Responsibilities: we have "Major Responsibilities:" with bullet list. Requirements: we have "Required Education and/or Experience:" with list. Qualifications? Could combine with Requirements? The instruction says use headings for those categories if content exists. We have "Required Education and/or Experience:" which is qualifications/requirements. We could put that under "Requirements". Also we have "Comprehensive Benefits:" which is benefits. Pay: we have salary range. Schedule: we have hybrid role: 3 days per week in office/2 days remote. So we can include Pay and Schedule sections. We must not include boilerplate like EEO, accommodation statement, etc. Remove duplicated lines. Also remove navigation etc. We need to preserve all substantive information. So we need to include the description of ACS (About the American College of Surgeons) maybe as part of "About the role"? Or maybe we could have a separate "About the organization" but not in allowed headings. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content accordingly. Thus:

About the role

Summary: The Associate Vice President (AVP), Marketing is a senior leader within the Division of Strategic Marketing and Communications responsible for building and scaling ACS's marketing engine. The AVP, Marketing will drive measurable growth in member acquisition, engagement, and retention, as well as awareness and adoption of ACS's Quality Programs and educational products. This role owns the strategy, execution, and continuous optimization of ACS's multichannel marketing portfolio, including email/CRM marketing, paid digital and search, organic and paid social optimization, search engine optimization (SEO), search engine marketing (SEM), answer engine optimization (AEO), generative engine optimization (GEO), and campaign analytics.The AVP brings a rigorous, test-and-learn, metrics-first approach to marketing, setting clear KPIs, building attribution and reporting infrastructure, and holding channels and campaigns accountable to conversion, engagement, and ROI targets. This is a hands-on leadership role for someone who will build a modern marketing function within a mission-driven organization, as well as create an infrastructure for operating continuous optimization.This position partners closely with the AVP, Strategic Communications, and manages a high-performing team of five direct reports: two Marketing Managers, Senior Manager, Marketing Intelligence, Senior Social Media Strategist and Social Media Coordinator.This exempt position will report to the VP, Strategic Marketing and Communications in the Division of Strategic Marketing and Communications. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote.

But schedule info we will also put in Schedule section; we might not duplicate. Better to keep schedule separate. So About the role can exclude schedule line. We'll put schedule later. Responsibilities: list from "Major Responsibilities:" bullet points. Requirements: list from "Required Education and/or Experience:" bullet points. Benefits: list from "Comprehensive Benefits:" bullet points. Pay: salary range. Schedule: hybrid role description. We must not include headings with filler. Ensure each section has substantive content. We need to use

• for any list of duties/requirements/benefits. For prose use

  . We must not include markdown fences. Let's extract details. About the American College of Surgeons description: maybe we could include as part of About the role? But it's about organization, not role. However we have no heading for organization. Could we put it under About the role as introductory paragraph? It's substantive info about employer. Might be okay to include there. But the instruction says "About the role" heading for section headings (e.g. About the role, Responsibilities...). It doesn't forbid including organization description there. We'll include a brief paragraph about ACS as part of About the role. But we must not repeat job title. The job title is Associate Vice President (AVP), Marketing. We should not repeat it as heading. It's okay to mention in prose. Now extract responsibilities list: From "Major Responsibilities:" after that we have paragraphs each starting with bold headings? Actually the text: Major Responsibilities: Growth Strategy & ExecutionDesign and lead an integrated marketing strategy that drives measurable growth in membership acquisition, engagement, and renewal, as well as adoption of Quality Programs, educational offerings and other resources and services.Build a modern marketing function, driving the full funnel end-to-end, from awareness through conversion and retention, with the systems and discipline to test, measure, and scale what works.Accountability & AnalyticsEstablish KPIs, attribution models, and dashboards (e.g., Power BI/AI) that make marketing ROI visible and actionable.Build a culture of continuous testing, including A/B and multivariate testing on creative, offers, audiences, and channels, to systematically improve conversion and cost efficiency over time.Paid and Owned Channel LeadershipDirect paid digital and search investment (Google Ads, LinkedIn, Meta, display) alongside owned channels (email, web, organic social) to maximize acquisition and engagement at the lowest sustainable cost.Own return on ad spend (ROAS) and cost-per-acquisition targets across paid channels, in close partnership with the social media and web teams.Marketing Technology & Data InfrastructureServe as the marketing owner of ACS's automation and CRM/AMS ecosystem (e.g., Marketo), ensuring the platform, segmentation, and data architecture support increasingly sophisticated targeting, personalization, and lifecycle marketing at scale.Partner with the IT team to optimize data sources for marketing opportunities.Team Leadership & DevelopmentBuild, mentor, and manage a team of marketing professionals, instilling a rigorous, data-informed, and growth-oriented culture.Partner with Membership, Quality Programs, Education, and Business Development to translate organizational priorities into marketing campaigns with clear, trackable business outcomes.Champion the responsible use of AI tools to accelerate content creation, segmentation, personalization, and campaign optimization, keeping ACS at the leading edge of marketing practice.Partner with the VP, Strategic Marketing and Communications on the marketing budget, allocating spend across channels based on demonstrated performance and return, and reporting results transparently to senior leadership. We need to split into list items. Each bold heading is a responsibility area with description. We'll make each as

• containing the full sentence(s). Could break into multiple
• for each heading. Thus list items: - Design and lead an integrated marketing strategy that drives measurable growth in membership acquisition, engagement, and renewal, as well as adoption of Quality Programs, educational offerings and other resources and services. Build a modern marketing function, driving the full funnel end-to-end, from awareness through conversion and retention, with the systems and discipline to test, measure, and scale what works. - Establish KPIs, attribution models, and dashboards (e.g., Power BI/AI) that make marketing ROI visible and actionable. Build a culture of continuous testing, including A/B and multivariate testing on creative, offers, audiences, and channels, to systematically improve conversion and cost efficiency over time. - Direct paid digital and search investment (Google Ads, LinkedIn, Meta, display) alongside owned channels (email, web, organic social) to maximize acquisition and engagement at the lowest sustainable cost. Own return on ad spend (ROAS) and cost-per-acquisition targets across paid channels, in close partnership with the social media and web teams. - Serve as the marketing owner of ACS's automation and CRM/AMS ecosystem (e.g., Marketo), ensuring the platform, segmentation, and data architecture support increasingly sophisticated targeting, personalization, and lifecycle marketing at scale. Partner with the IT team to optimize data sources for marketing opportunities. - Build, mentor, and manage a team of marketing professionals, instilling a rigorous, data-informed, and growth-oriented culture. Partner with Membership, Quality Programs, Education, and Business Development to translate organizational priorities into marketing campaigns with clear, trackable business outcomes. Champion the responsible use of AI tools to accelerate content creation, segmentation, personalization, and campaign optimization, keeping ACS at the leading edge of marketing practice. Partner with the VP, Strategic Marketing and Communications on the marketing budget, allocating spend across channels based on demonstrated performance and return, and reporting results transparently to senior leadership. Now Requirements list from "Required Education and/or Experience:": We need to extract bullet points. The text after that heading: Bachelor’s degree or higher from an accredited college or university is required; advanced degree preferred. 10-12 years of progressive marketing experience with a demonstrated track record of driving measurable growth in acquisition, engagement, or revenue through data-driven, multichannel campaigns; healthcare experience a plus. Proven success building and scaling testing programs (A/B, multivariate) and translating results into strategy. Experience owning marketing automation and CRM/AMS platforms. Marketo experience at a strategic and technical level preferred. Demonstrated ability to market to various personas and stakeholders across the healthcare and hospital systems environments. Deep, hands-on experience with paid digital/search advertising, conversion rate optimization, and marketing analytics with a demonstrated track record of managing and improving ROAS across paid channels. Knowledge of PropFuel preferred; proficiency with Stripo or equivalent email design tool required. Demonstrated experience in performance marketing and paid digital advertising (Google Ads, LinkedIn, Meta or similar platforms). Strong analytical skills with experience interpreting and presenting campaign performance data; Power BI experience preferred. Experience with CRM/AMS systems and using data to drive segmentation and targeting decisions. Fluency with AI tools for marketing applications (e.g., ChatGPT, Claude, or similar). Experience with personalization, behavioral segmentation, and lifecycle marketing. Strong attention to detail, QA discipline, and ability to manage multiple campaigns and deadlines independently. Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint); Power BI and analytics tools preferred. Experience managing marketing budgets with clear ROI accountability. People leadership experience, including managing high-performing, metrics-driven teams. Comfortable being held accountable to numbers, including conversion rates, cost per acquisition, engagement, retention. Ability to translate data into clear narratives and recommendations for non-technical stakeholders and executives. Partners effectively across a complex, mission-driven organization with many stakeholders. Has a high degree of integrity, discretion, and professional maturity, as well as strong executive presence and credibility. We'll make each line a
• . Some lines are long but okay. Benefits list from "Comprehensive Benefits:": Vacation, personal, and sick hours including 13 paid holidays per year Tuition Reimbursement Medical—comprehensive coverage through BlueCross BlueShield Dental, Vision, and Prescription drug program 403(b) Matching Program Pension Plan Flexible Spending Medical/Dependent Care Employee Assistance Program Short Term/Long Term Disability Life Insurance Domestic Partner Coverage We'll make each as
• . Pay: anticipated salary range: $170,000 - $210,000 (commensurate with related experience). We should include that as

  maybe. Schedule: hybrid role: 3 days per week in the office/2 days per week remote. We'll put as

  . Now About the role section: we need to include summary and maybe ACS description. Let's craft a paragraph that includes the summary and organization description without repeating schedule. We'll include:

  The American College of Surgeons (ACS) is a professional and educational organization of surgeons founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. With more than 95,000 members, it is the largest organization of surgeons in the world. The Associate Vice President (AVP), Marketing is a senior leader within the Division of Strategic Marketing