Associate Vice President – Luxury Travel Public Relations

About the role

FINN Partners is seeking a savvy leader for our growing travel and luxury consumer business. The Associate Vice President will provide strategic counsel to clients, develop and execute integrated PR plans that incorporate media relations, influencer marketing, organic social media, content creation, and events.

This role involves managing, mentoring, and inspiring a vibrant team, maintaining high-level editorial and media contacts, and participating in all aspects of new business development, including research, audits, proposal development, and pitch presentations.

The ideal candidate will guide creative direction, position the agency as an innovator in the social media space, and serve as an active spokesperson at conferences, panels, and through bylined articles, blogs, and award opportunities.

Responsibilities

• Manage and grow a dynamic team in the travel and luxury consumer sector.
• Provide strategic counsel and develop integrated PR plans incorporating media relations, influencer marketing, organic social media, content creation, and events.
• Lead high-level client relations and maintain strong executive presence.
• Collaborate across agency channels globally and nationwide.
• Participate in new business development, including research, audits, proposal development, and pitch presentations.
• Maintain and leverage high-level editorial, journalistic, and media contacts.
• Guide creative direction and develop best practices for integrating social media into core service offerings.
• Position the agency as an innovator in the social media space through conferences, panels, bylined articles, blogs, and award opportunities.
• Manage expectations of leadership and direct reports compassionately to foster a productive and inclusive team environment.

Requirements

• Degree and 7+ years of public relations and social media/influencer marketing strategy experience, or comparable employment experience.
• Strong client relations skills and proven media and influencer relationships.
• Excellent written communication and storytelling skills.
• Demonstrated track record of developing and executing successful client campaigns.
• Past PR experience with the travel, hospitality, and/or luxury lifestyle industries.
• Experience managing integrated PR and social campaigns for high-profile clients.
• Firm grasp of integrating social media, influencer marketing, and content creation within public relations efforts.
• Proven leadership and team engagement skills, with a passion for mentoring and growing a collaborative team.
• Creative mindset with a track record of executing PR campaigns, generating results, and cultivating media relationships.
• Experience managing influencer activations and social media campaigns.
• Excellent problem-solving, organizational, and communication skills.

About FINN Partners

FINN Partners is a leading global marketing and communications agency voted “#1 Best Agency to Work For” in the Extra-Large Agency Category by PR Week. The agency is known for its entrepreneurial spirit, collaborative culture, commitment to excellence, and ethical leadership. FINN Partners attracts talent from agencies of all sizes and is deeply loyal to its team, fostering long-term relationships with employees and clients alike.

Pay

The salary range for this role is $95,000–$120,000.