Associate Vice President Communications & Marketing

About the role

The University Is Being Assisted By Isaacson, Miller. Applications And Expressions Of Interest Can Be Submitted Electronically And In Confidence To https://www.imsearch.com/open-searches/california-state-university-monterey-bay/associate-vice-president-marketing

Responsibilities

• Leads and manages a creative team of publications, advertising, marketing, public and media relations professionals in the development and execution of a comprehensive, integrated communications and marketing program.
• This includes oversight of digital and web content development, publications, advertising, social media, public and media relations.
• Tracks workflow and adjusts resources up or down as required.
• Works closely with President's Office Communications Officer, campus administrators, faculty, staff, and students to provide strategic marketing and internal communications support to all areas of the university.
• Ensures messages are integrated across campus.
• Facilitates coordination and alignment among executive leaders and their communications staff to develop one university narrative and coordinated annual priorities.
• Conducts and directs research necessary to craft sound message development.
• Manages the department's budget and staff, including hiring, training and development, evaluation and performance management, and workflow coordination (traffic).
• Pairs closely with Enrollment Management & Student Affairs (EMSA) to align institutional brand strategy, creative direction, and messaging architecture in support of enrollment goals, while EMSA retains responsibility of enrollment marketing strategy, recruitment operations, and yield tactics.
• Collaborates with University Police Emergency Operations to coordinate the university's response and messaging for crisis communications.
• Participates in university task forces and special projects as required.
• Serves as a member of Extended Cabinet.
• Performs other job-related duties and special projects as assigned.

Requirements

• Equivalent to a bachelor's degree in Business, Public Relations, Communications, Marketing or related field AND a minimum of five (5) years of progressively responsible related experience.
• Master's Degree or MBA with a concentration in marketing, experience in working with creative teams and understanding their needs and resources, ad agency account management experience a plus, TV production, digital and web content development, media planning and buyer, hiring and working with outside creative and production services, creating and deploying online surveys to inform decision making.
• Management level experience in higher education, preferably the CSU system.

Qualifications

• Thorough knowledge of: advertising, design, branding, marketing, public relations, digital and web content development and communication practices and techniques; effective supervisory principles and practices and organizational management, including budgets, leading a team to meet changing organizational objectives.
• Ability to: rapidly become familiar with university-wide programs; provide strong leadership in the development and implementation of university marketing and communications; analyze the implications of various plans and proposals; effectively represent the university in public situations.
• Edit documents with attention to context and detail and communicate simply, clearly and effectively using a high level of written and oral communication skills.
• Create and execute plans for university marketing and communications; watch for trends, make recommendations for innovative change, and implement solutions to complex problems.
• Research and evaluate alternatives, and determining the most effective course of action; work independently, demonstrate strong organizational skills, meet deadlines and manage multiple tasks simultaneously.
• Supervise the work of staff and recommend appropriate personnel actions; train, evaluate performance and take corrective action as needed; demonstrate strong interpersonal skills and establish and maintain effective working relationships, partnerships, and coalitions amongst university and external community stakeholders.

Skills and Abilities

• Knowledge of advertising, design, branding, marketing, public relations, digital and web content development and communication practices and techniques.
• Effective supervisory principles and practices and organizational management, including budgets, leading a team to meet changing organizational objectives.
• Ability to rapidly become familiar with university-wide programs; provide strong leadership in the development and implementation of university marketing and communications; analyze the implications of various plans and proposals; effectively represent the university in public situations.
• Ability to edit documents with attention to context and detail and communicate simply, clearly and effectively using a high level of written and oral communication skills.
• Ability to create and execute plans for university marketing and communications; watch for trends, make recommendations for innovative change, and implement solutions to complex problems.
• Ability to research and evaluate alternatives, and determine the most effective course of action; work independently, demonstrate strong organizational skills, meet deadlines and manage multiple tasks simultaneously.
• Ability to supervise the work of staff and recommend appropriate personnel actions; train, evaluate performance and take corrective action as needed; demonstrate strong interpersonal skills and establish and maintain effective working relationships, partnerships, and coalitions amongst university and external community stakeholders.

Benefits

• A vacation accrual rate of 16 hours per month;
• An excellent choice of medical, dental, and vision insurance;
• Long-term disability coverage;
• Lifetime retirement plan;
• Life insurance;
• Employee assistance program;
• Flexible spending accounts;
• Retirement savings plan;
• 14 paid holidays a year;
• Professional development opportunities;
• Discounted services and products;
• Employee discounts;
• Employee wellness programs;
• Flexible work arrangements;
• Parental leave;
• Family and medical leave;
• Child care subsidies;
• Pre-tax transit benefits;
• Pre-tax commuter benefits;
• Pre-tax parking benefits;
• Pre-tax cafeteria plan;
• Pre-tax dependent care assistance;
• Pre-tax adoption assistance;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health savings account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health reimbursement arrangement;
• Pre-tax flexible spending account;
• Pre-tax dependent care flexible spending account;
• Pre-tax health