Associate-Sr. Associate-Manager, Media & Influence

About the role

The Associate/Sr. Associate-Manager, Media & Influence plays a crucial role in shaping and stewarding Lilly's corporate narrative across various media platforms. This role is essential for building trust and influencing key audiences such as patients, policymakers, investors, scientific communities, employees, and the public.

Responsibilities

• Implement day-to-day media relations and influence activity across traditional and emerging platforms, managing pitches, inbound inquiries, and ongoing reporter relationships.
• Contribute to the enterprise media and influence strategy, focusing on audience and data insights to identify where Lilly's key audiences form trust and consume information.
• Create modern media strategies for landmarks, product launches, and media events, aligning these with patient impact and innovation leadership.
• Map and build the modern media ecosystem, cultivating relationships with traditional journalists, independent creators, community moderators, podcasters, newsletter writers, substack and reddit authors, and influencers.
• Develop and pitch proactive stories that connect Lilly's pipeline, business performance, and corporate initiatives to patient impact and innovation leadership, supporting senior team members on narrative, targeting, and pitch approach.
• Support planning and execution of product announcements and high-stakes media events, including drafting media plans and materials, coordinating spokesperson preparation, and managing post-event follow-up.
• Help prepare executives and subject matter experts to represent Lilly across media platforms by drafting briefing materials, talking points, and Q&As, and supporting strategic placements including interviews, bylines, podcasts, and speaking opportunities.
• Partner with global communications counterparts across therapeutic areas, business development, investor communications, and other external communications functions to ensure upleveled storytelling that resonates with collaborators shaping Lilly's reputation.
• Track coverage, sentiment, share of voice, and message pull-through across the full ecosystem, using data and audience insights to demonstrate media's impact on perception and business outcomes.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 4+ years of experience in communications, media relations, or public relations.
• Authorized to work in the United States on a full-time basis.

Additional Preferences

• Demonstrated experience building and executing media and influence strategies across both traditional outlets and emerging platforms.
• Previous experience in communications, media relations, or influence at a Fortune 500 company, large pharmaceutical or healthcare organization, or major newsroom (in-house or agency side).
• Proven ability to build and energize a modern media rolodex across new verticals and platforms, not just legacy outlets.
• Proficient in using audience data, social listening, and media analytics to shape strategy, measure impact, and demonstrate business value.
• Prior work translating complex topics into narratives that resonate with varied audiences.
• Experience in product communications within healthcare or medicine preferred, but not required.
• Proven ability to proactively storytell outside of milestones, product launches, etc.
• Experience navigating matrixed global organizations, building trust and influence across functional boundaries while maintaining strategic alignment.
• Deep understanding of the pharmaceutical industry and healthcare landscape, with the credibility to engage on regulatory, scientific, policy, and patient topics.
• Stays current with communications trends and tools, including AI-enabled platforms; demonstrates sound judgment in high-stakes and crisis situations.