Associate, Social Media Coordinator, Content Production

About the Role

New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team and help support the day-to-day execution of New York Life's organic social media program. This role will operate as a generalist, supporting social listening, community management, content creation, publishing, reporting, and requests across core corporate brand channels and enterprise partners.

Responsibilities

• Assist with the drafting, proofreading, and creation of organic social copy and content, including capturing and editing short-form, platform-native video featuring employees, leaders, and events.
• Support recurring content series, batch production, and emerging formats, tailoring format, tone, and structure to how audiences actually use each channel.
• Maintain and publish against the social media content calendar, ensuring content is accurate, approved, accessible, compliant, and on time.
• Assist with day-to-day social listening and community management across New York Life's corporate social channels, monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.
• Help respond to or escalate community activity and reputation issues according to established guidelines.
• Help translate social listening and performance insights into content recommendations and brand strategy input.
• Coordinate enterprise content requests, Workfront tracking, and agency/stakeholder support as needed.
• Support monthly social media reporting, content tagging, and performance tracking.
• Help experiment with content formats and metadata practices that support New York Life's content surfacing in AI-powered search and discovery experiences.

Qualifications

• 0 to 3 years of relevant experience in content creation, social media, video production, digital marketing, project coordination, or communications. Internships, co-ops, and other applicable experience may be considered.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.
• Strong writing, editing, and proofreading skills.
• Experience with content production, including copywriting and short-form video.
• Strong interest in social listening and community management.
• Strong understanding of major social platforms, formats, and content trends.
• Comfortable capturing short-form video and working with people on camera.
• Familiarity with social publishing, content calendars, reporting tools, and project management platforms such as Workfront.
• Curiosity about AI-driven content discovery and how it is changing what content formats perform best.

Skills

• Creative and resourceful, with an eye for what makes content perform on each platform.
• Highly organized with the ability to manage multiple deadlines and deliverables at once.
• A collaborative, team-first mindset and willingness to share ownership across the full social media program.
• Proactive and dependable, comfortable taking initiative on production and publishing, with sound judgment to flag questions or barriers early.
• Open to coaching, feedback, and learning new skills.
• Knowledge of financial services or insurance is a plus.

Pay

Salary Range: $51,500-$55,000. Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus.

A portfolio or work samples that demonstrate experience in social content, writing, or video is needed to be uploaded to your application/resume.