Associate, Social Media

About General Atlantic

General Atlantic is a leading global investor with over 830 company investments since 1980. It provides capital and strategic support to businesses worldwide, guided by a belief in the transformative power of entrepreneurs. The firm operates through various strategies including Growth Equity, Credit, Climate, and Sustainable Infrastructure, managing approximately $126 billion in assets as of December 31, 2025.

Position Summary

General Atlantic is hiring a Social Media Associate to lead the firm's social media strategy and content creation. This role requires a digital storyteller with a strategic mindset to enhance GA's presence on platforms like LinkedIn and X.

Responsibilities

• Develop and execute a comprehensive social media strategy across key platforms
• Create and manage social-first content, including copy, visuals, and campaign messaging
• Collaborate with cross-functional teams to translate complex themes into engaging social stories
• Work with creative teams to produce high-quality visual and multimedia content
• Stay updated on platform capabilities, trends, and technologies, and recommend improvements
• Identify and capitalize on timely social opportunities, both proactive and reactive
• Manage organic and paid social campaigns, including audience targeting and performance optimization
• Analyze social performance metrics and audience insights to refine strategy and improve engagement
• Support the evolution of social media processes and content operations

Qualifications

• Bachelor’s degree required
• 3-5+ years of experience in social media, preferably in financial services, media, professional services, or similar industries
• Demonstrated experience managing brand social media channels and executing content strategies
• Exceptional writing and editing skills, with the ability to craft clear, concise, and engaging copy
• Strong understanding of social media trends, audience behavior, and platform best practices
• Experience collaborating with creative teams to develop visually compelling content
• Highly organized with strong project management skills and the ability to handle multiple priorities
• An analytical mindset with experience interpreting performance data and applying insights to improve content effectiveness
• Comfortable working across functions and building relationships with stakeholders at various levels
• Entrepreneurial and solutions-oriented, with the ability to operate independently and bring structure to evolving processes
• A strong attention to detail and commitment to accuracy and quality
• Familiarity with paid social strategy, social analytics platforms, and AI-enabled marketing tools

Title and Compensation

The title and compensation will be commensurate with the candidate’s experience. Candidates may be considered at either the Associate or Senior Associate level. GA offers competitive compensation, comprehensive benefits, and professional development opportunities.