Associate Public Relations Manager

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team. McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

About the role

We are looking to hire an Associate Public Relations Manager in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. This role will report to the Director Integrated Marketing and Communications.

Responsible for managing the day-to-day operations of our Consumer Public Relations programs and strategies with external agencies and internal partners (social media, influencer marketing, in-house content team, brand teams, culinary kitchens, Consumer Affairs). The Associate Manager, PR serves as a key source for media inquiries and cultivates/manages relationships with media, influencers, and key-opinion-leaders to generate positive reputation for our brands and products.

Responsibilities

• Manage day-to-day consumer public relations activities and breakthrough campaigns with agencies and internal partners; participate in creative campaign sessions; consult on strategy documents and presentations; edit/write press releases and key messages; and create digital media press kits & mailings.
• Lead new products media strategy with PR agency to gain awareness.
• Support development and execution of PR programs that sustain campaign momentum through timely storytelling, proactive outreach, and trend-driven opportunities.
• Develop media outreach strategies and targeted media lists. Monitor media landscape for opportunities and respond to media inquiries. Maintain detailed internal media notes and contacts list.
• Support media training preparation and coordinate press interviews by developing briefing materials, managing schedules, and ensuring spokesperson readiness.
• Assist in managing earned influencer programs and product seeding initiatives, including identifying partners, coordinating shipments, and tracking coverage and engagement.
• Manage influencer relationships and work with creators and agencies to support campaigns that generate earned coverage.
• Support planning and execution of media and influencer events by coordinating logistics, managing guest lists, and assisting onsite to ensure smooth execution and strong brand representation.
• Create campaign, quarterly, and year-end reports, including KPI analysis and insights to drive future programs and ideas. Work with insights and marketing mix teams to evaluate PR effectiveness.
• Collaborate with social media and content teams to develop opportunistic social content to gain earned media coverage.

Qualifications

• Bachelor’s Degree in Communications, Journalism, Marketing, or other related field.
• 5+ years public relations experience (in-house or agency).
• Experience managing PR campaigns, working with social influencers/creators, and media relations.
• Experience managing a PR agency.
• Strong knowledge of modern PR and emerging earned media, influencer relations, and social media.
• Vendor management experience.
• Exceptional interpersonal and influence skills; solid business acumen and strong oral and written communication skills.
• Ability to establish and maintain cooperative relationships, lead projects and cross-functional teams.
• Strong project management and organizational skills; able to work under pressure and with firm deadlines.
• Self-motivated with a positive and professional approach.
• Proficient in Microsoft applications (especially PowerPoint).
• Experience working with digital/social media required.
• Analytical and conceptual problem-solving skills; able to make data-driven recommendations.
• Ability to adjust and adapt to fast-paced environment.
• Consumer Products Industry experience preferred.

Benefits

In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including:
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

Pay

Base Salary: $87,910 - $153,870. Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan.