Associate Program Manager Retention

About the role

The Associate Program Manager Retention (Digital Commerce) will oversee email, text message, and push notification campaigns for digital commerce initiatives. This role involves creating and managing campaigns for product launches, promotions, and retargeting, collaborating with various internal teams, and contributing to retention marketing strategies.

Responsibilities

• Serve as the primary executor of day-to-day ad hoc email, text message, and push notification campaigns for product launches, promotions, and retargeting.
• Responsible for template setup, segmentation, QA, and deployment while adhering to brand style guide and channel best practices.
• Assist in building and maintaining the monthly retention marketing campaign calendar, ensuring alignment across email, SMS, and push channels.
• Partner with the ecommerce planning team to understand product and promotional forecasts, adjusting the campaign calendar and prioritizing messaging focus accordingly.
• Contribute to email, text messaging, and push marketing strategies that clearly convey overall marketing messages to customers and prospective customers.
• Wireframe campaigns and design templates, liaising with internal teams for detailed direction on design and copywriting handoffs.
• Develop and execute subscriber onboarding strategies across email, text message, and push channels to drive engagement and long-term retention among new subscribers.
• Partner with the analytics team to establish and maintain KPI dashboards and reporting frameworks to track channel performance across email, SMS, and push; surface actionable insights to inform campaign strategy.
• Work cross-departmentally (with brand marketing, ecommerce content, social, design, copywriting, and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives, etc.
• Test and review all campaigns prior to send, including device render testing, link checks, proofreading, etc.
• Maintain current knowledge of email best practices, strategies, and industry standards including browser/client compatibility, appearance of subject lines, use of images, etc.
• Track and analyze trends, competitive landscape, consumer insights, and current state of the business to continuously optimize the retention program.
• Handle ad hoc communication needs from other departments as needed.

Requirements

• Excellent English communication skills, both verbal and written.
• Basic understanding of HTML, CSS, etc.
• Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Experience with Klaviyo preferred.
• Experience with Google Analytics preferred.
• Pro-active and seeks out new opportunities to improve the retention marketing program.
• Highly self-motivated and directed, with keen attention to detail.
• Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization.
• Passion for golf and/or sport.

Knowledge and Skills

• Excellent English communication skills, both verbal and written.
• Basic understanding of HTML, CSS, etc.
• Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Experience with Klaviyo preferred.
• Experience with Google Analytics preferred.
• Pro-active and seeks out new opportunities to improve the retention marketing program.
• Highly self-motivated and directed, with keen attention to detail.
• Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization.

Education, Work Experience, And Professional Certifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years’ experience in retention or lifecycle marketing, with hands-on experience creating email, SMS, and/or push notification campaigns.
• Experience working in a team-oriented / collaborative environment.