Associate Product Marketing Manager

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York.

About the role

Axel Springer's guiding principles – creativity, entrepreneurship, and integrity – are the foundation of our success. As an Associate Product Marketing Manager at EMARKETER, you will play a key role in driving the adoption and success of our digital intelligence products.

Responsibilities

• Develop and execute go-to-market strategies for EMARKETER’s suite of digital intelligence products.
• Collaborate with product, sales, and marketing teams to create compelling messaging and positioning.
• Analyze market trends, competitive landscape, and customer insights to inform product marketing strategies.
• Create sales enablement materials, including presentations, case studies, and product documentation.
• Support product launches and promotional campaigns to drive awareness and adoption.
• Measure and report on the effectiveness of marketing initiatives and product performance.

Requirements

• 3+ years of experience in product marketing, preferably in the digital media, research, or technology sectors.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional written and verbal communication skills, with a knack for storytelling.
• Experience collaborating with cross-functional teams, including product, sales, and marketing.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.

Skills

• Communication
• Market analysis
• Go-to-market strategy
• Sales enablement
• Project management

Pay

USD 80,000–95,000