Associate Product Manager - Power & Energy Downstream Marketing (Onsite)

About the role

The Associate Product Manager will play a crucial role in driving the marketing efforts for multiple critical brands within the Cranial and Spinal Technologies (CST) product portfolio. Key responsibilities include managing downstream marketing projects, collaborating with clinical and health economics teams, developing marketing materials, and fostering relationships with key opinion leaders.

Responsibilities

• Manage downstream marketing projects including promotion, market analysis, and commercialization.
• Partner closely with clinical, health economics and reimbursement, and regulatory partners to develop marketing materials for sales execution.
• Leverage market research and develop competitive strategies to grow market share.
• Manage campaign development, execute across channels like paid, social and email.
• Analyze and track key performance metrics to shape strategy.
• Develop and manage assets, content, and branded materials throughout their lifecycle.
• Collaborate with cross-functional business partners to develop business plans for the designated portfolios.
• Lead new product launch activities, including the development of commercial plans and customer segmentation strategies in support of launch objectives.
• Partner with Medical Education and Sales Training counterparts to develop strategy for the existing procedural areas and any adjacent areas.
• Contribute to critical business priorities related to service and supply continuity.
• Foster strong and collaborative relationships with members of the US Sales Team, as well as our International business partners.
• Travel requirement: 20-30%

Requirements

• Minimum Requirements: Bachelor's degree or Masters' degree with a minimum of 0 years relevant experience.
• Nice to Have: Medical device experience, Experience in Spine/Orthopedic Marketing or Sales, Understanding of enabling technologies like power, energy, navigation, and robotics, Ability to work in a highly matrixed and geographically diverse business environment.

Qualifications

• Must have 2 years of relevant experience in marketing, sales, product management, consulting or relevant experience.

Skills

• Excellent communication and collaboration skills.
• Strong analytical and strategic thinking abilities.
• Experience in medical device marketing or sales.
• Understanding of enabling technologies like power, energy, navigation, and robotics.
• Ability to work in a highly matrixed and geographically diverse business environment.

Benefits

Competitive Salary and flexible Benefits Package including Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).