Jobs · Marketing · Texas

Associate Product Manager - Hand & Upper Extremity

Acumed · Addison, TX · 2 wk ago
MarketingFull-time

Responsibilities

  • Plans and executes the full product lifecycle for assigned products from launch to end-of-life and minimizes cannibalization as it relates to new product introductions.
  • Conducts primary market research and analyzes secondary market research from defined sources to generate recommendations on assigned products.
  • Develops and proposes business and marketing plans, including product strategies and tactical execution of those strategies, for assigned products using approved templates and defined processes.
  • Executes approved plans.
  • Uses defined processes and approved templates, gathers and analyzes Voice of Customer (VOC) data for assigned products, and recommends integration into product design.
  • Represents Product Management for assigned products on Product Development Teams. Communicates and/or completes assigned tasks.
  • Analyzes and interprets assigned product sales trends and reports to leadership on strategic plans to resolve sales and turns challenges.
  • Provides highly detailed technical support on assigned products including attending surgical procedures and medical/scientific meetings, conducting product training for internal and external customers, responding to requests for technical information, and preparing product information documents including technical guides and marketing materials.
  • Takes and answers technical calls regarding Acumed products, both during and outside of regular business hours.
  • Provides surgeons and sales partners general product knowledge on the full portfolio at global tradeshows, Bioskills courses, Surgical Skills labs, and product training events as a representative of Acumed.
  • Evaluates feedback from field related to assigned products and enters data into product feedback database and the Acumed complaint system. Escalates issues to the Portfolio Manager as appropriate.
  • Ensures 100% compliance with all applicable laws, AdvaMed guidelines and Acumed policies.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field of study required. MBA desired.
  • 2 or more years of experience in a classical marketing function or related field preferred.
  • 2 or more years of experience in Medical Device or related field preferred.
  • Excellent verbal and written communication skills required for interacting with customers and coworkers.
  • Demonstrated presentation skills with the ability to create and deliver presentations to large groups of peers and customers.
  • Proven positive and professional demeanor.
  • Proven ability to build relationships and collaborate with others.
  • Ability to structure and self-manage own work for multiple projects.
  • Self-starter; ability to take ownership over processes.
  • Advanced computer skills working with Excel and PowerPoint, proficient in remaining MS Office Suite.

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