Associate Product Manager- Clinical Insights

About the role

You will support the utilization strategy, development, marketing, and performance of the ArcticGel™ Pads and Arctic Sun™ Vital Insights Portal, ensuring adoption and success on a worldwide scale. This role covers the entire product life cycle, requiring a deep clinical understanding of internal and external customer needs, therapy prescribing habits, product enhancements, strategic positioning, and go-to-market strategies while maintaining brand consistency.

Responsibilities

• Support development and execution of product marketing strategies across the product lifecycle to drive market awareness, adoption, and profitable growth.
• Conduct market, customer, and competitive analyses to identify trends, unmet needs, and opportunities that inform product strategy and commercialization.
• Develop and maintain compelling product positioning, messaging, and value propositions grounded in clinical, economic, and customer value.
• Partner cross-functionally with Sales, Clinical, R&D, Quality, Supply Chain, Operations, Regulatory, and Marketing Communications to align on product initiatives and ensure execution against business objectives.
• Contribute to go-to-market strategy and product launch execution, including launch readiness, cross-functional coordination, and sales enablement.
• Support development and maintenance of commercial tools and collateral (e.g., sales presentations, training materials, customer-facing content) to support field effectiveness and customer engagement.
• Monitor product performance, market dynamics, and customer feedback to identify opportunities for optimization and continuous improvement.
• Support development of product strategy, roadmap, and prioritization of enhancements based on customer insights, competitive landscape, and business priorities.
• Assist with forecasting, demand planning, and SKU/inventory management to support product availability and financial performance.
• Enable field success by ensuring sales teams are equipped with effective tools, training, and insights to drive product utilization.
• Support execution of marketing campaigns and content development aligned to commercial objectives and growth priorities.
• Build and maintain relationships with key customers, internal stakeholders, and Key Opinion Leaders (KOLs) to strengthen market understanding and inform decision-making.
• Collaborate across teams to enhance the customer experience, proactively address issues, and ensure timely delivery of high-quality solutions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or equivalent.
• 1+ years of experience developing and implementing successful marketing campaigns or sales experience preferred.
• Strong project management skills with attention to detail and follow-through preferred.
• Excellent interpersonal and communication skills; ability to effectively communicate complex concepts.
• Proficiency in Microsoft Office Suite.

Schedule

For most roles, we require a minimum of 4 days of in-office presence per week at our Covington, GA location to maintain our culture of excellence and ensure smooth operations.

Why Join Us

At BD, you’ll discover a culture where face-to-face collaboration supports learning, progress, and success. We believe in-person connection fosters creativity, innovation, and effective problem-solving—essential in the fast-paced healthcare industry. Join us to help reinvent the future of healthcare.