Associate Product Manager
Abbott · Shanghai, VA · 1 wk ago
MarketingFull-time
Responsibilities
- Understand and implement the brand strategies & plan to grow the business and identify opportunities to expand sales and productivity of assigned department.
- Develop and execute marketing program to ensure on-time delivery with high quality.
- Lead to build and maintain professional relationships with KOLs through advisory meetings, sponsorship, site visits, and attendance at key congresses.
- Utilize KOLs to drive marketing messages and brand awareness for demand creation.
- Create and develop marketing materials including evidence-based messages, clinical tools, product slides, handbooks, etc.
- Closely collaborate with the ethical sales team to develop education content and activation plans for HCP and patient education to drive downstream demand.
- Monitor and control marketing expenses in line with budget on a monthly basis.
- Assist Line Manager in other additional tasks as requested.
Requirements
- Bachelor’s degree or above.
- 3–5 years’ working experience in Pharmaceutical, Clinical Nutrition, or Healthcare market.
- Minimum 1 year’s working experience in product management with multi-national companies.
- Minimum 1 year sales experience background is preferred.
- Good command of written and verbal English.