Associate Media Director, Planning

As Associate Media Director, you will lead strategic media planning that reaches enterprise business decision-makers on a national scale. Working collaboratively with cross-functional teams in strategy, creative, MKS and brand, you'll create holistic media strategies, build data-driven audience segments, conduct channel planning, make and defend media objectives, support performance recommendations, and drive innovation across a full-channel approach spanning video, display, audio, social, LinkedIn, and sponsored editorial.

Responsibilities

• Lead the media planning efforts for national campaigns, focusing on awareness-driven strategies.
• Collaborate with planning leads, marketing science teams, and creative counterparts to establish clear media objectives and drive strategic alignment.
• Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
• Manage client relationships and day-to-day queries, providing strategic direction and guidance to media teams.
• Oversee media execution, ensuring timely delivery against key milestones.
• Develop and implement media strategies across partners ensuring optimal use of platforms.
• Manage and mentor the development of Associates and Supervisor teams, fostering their skills and supporting career growth.
• Lead the process of compiling and interpreting media research to inform media plan development and recommendations.
• Maintain strong working relationships with internal media planners, creative teams, and clients, acting as a key strategic media partner.
• Stay ahead of industry trends, exploring new opportunities and meeting with media/vendor representatives to inform strategic decisions.
• Oversee partner relationships, ensuring high levels of accuracy and alignment with client objectives.
• Manage budgets efficiently, ensuring compliance with the SOX process and effective investment oversight.
• Present media plans and performance insights internally and to clients, providing actionable recommendations.
• Contribute to the development of competitive analysis to deepen knowledge of the competitive landscape and inform media strategies.

Requirements

• Your thumb on the pulse of the industry, with strong ideas and futureproofing solutions across media, AI and client products.
• 6+ years’ experience in media planning, focusing on cross-channel activation.
• At least 3 years of management experience.
• Proven ability to integrate media, creative, MKS and brand objectives, collaborating with cross-functional teams.
• Experience managing client relationships, ensuring alignment and timely execution of media plans.
• Hands-on campaign execution, using data and insights to optimize performance.
• Agency experience, particularly with integrated media campaigns.
• Proficiency in programmatic and social platforms planning and activation.
• Proficiency in media planning tools (MRI, Omni, Kantar, Luci, MediaRadar, Pathmatics, etc.).
• Strategic partner mindset, offering insights and recommendations to optimize results.
• Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.
• Up to date with industry trends, fostering innovation through continuous learning.
• Strong analytical, strategic thinking, and communication skills.
• Proven media buying and negotiation expertise.
• Clear understanding of the media planning, buying, and reporting process.
• Ability to work independently and as part of a team.
• Proficiency in proprietary analytics and syndicated research tools.

Pay

Los Angeles: $120,000 - $150,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.