Associate Director, Media Planning

About the role

We're Future, a global leader in specialist media. Our 3,000+ employees power more than 200 trusted brands, helping millions of people discover expert content that informs, inspires, and drives action.

Responsibilities

• Build media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.
• Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
• Manage and develop a team of 2-3 Media Planners, elevating both output quality and strategic thinking
• Maintain a deep understanding of Future's Women's Lifestyle business offerings, rate card and site capabilities
• Strategically build partner specific rate cards for the categories under Women's Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
• Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
• Packaging new category specific opportunities to bring to market
• Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
• Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
• Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close
• Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team's planning strategy
• Understand marketplace dynamics and be an industry expert

Requirements

• Bachelor's Degree
• 7+ years experience in media planning/account management
• Experience in building media plans required
• Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)
• Understanding of rates types and performance metrics within digital media landscape
• Experience media planning for native content required
• Extremely detail oriented with exceptional organizational skills
• Excellent communication skills
• Knowledge of ad specs and 3rd party tracking capabilities required

Qualifications

• Must be extremely detail oriented with exceptional organizational skills
• Excellent communication skills
• Knowledge of ad specs and 3rd party tracking capabilities required

Skills

• Intimate knowledge of building media plans across scalable budgets
• Strong written and verbal communication skills
• Ability to use sales tactics to carry client communication from RFP through deal close
• Understanding of rates types and performance metrics within digital media landscape
• Experience media planning for native content required
• Deep understanding of Future's Women's Lifestyle business offerings, rate card and site capabilities
• Strategic building partner specific rate cards for the categories under Women's Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
• Supporting Sales team in client and deal management throughout pre-sale process
• Packaging new category specific opportunities to bring to market
• Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
• Playing a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
• Working closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team's planning strategy
• Understanding marketplace dynamics and being an industry expert

Benefits

• Medical, dental, and vision coverage
• 401k plus a company match
• Uncapped leave, because we trust you to manage your workload and time
• Opportunity to purchase shares in Future with our Share Incentive Plan
• Internal job family level Commercial 4

Pay

The expected range for this role is $86,000 - $110,000

Schedule

This is a hybrid role from our New York office, working two days from the office and three from home.

Company

Diversity is central to who we are. We believe different perspectives spark new ideas, fuel creativity, and drive innovation. That's why we're committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed. We're dedicated to fair and inclusive hiring practices and welcome talent from all backgrounds, because diverse teams build stronger futures.