Associate Marketing Manager, Search Engine Marketing

This position is ideal for mid-level digital marketing professionals to join the performance marketing team as an Associate Marketing Manager, SEM, owning and optimizing paid search initiatives across key platforms. Partnering with cross-functional teams including analytics, CRM, product, and creative, you will drive performance through data-driven campaign execution, testing, and continuous optimization. This role is critical in delivering high-quality leads, improving conversion performance, and scaling paid search impact across consumer journeys.

Responsibilities

• Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
• Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
• Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
• Conduct search query analysis, negative keyword management, and account optimization reviews.
• Partner with creative and content teams to test and improve ad messaging and landing page performance.
• Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
• Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
• Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
• Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
• Analyze performance data to identify trends, opportunities, and areas for optimization.
• Translate data insights into actionable recommendations for stakeholders.
• Partner with analytics teams to ensure accurate tracking and consistent reporting.
• Support A/B testing initiatives across campaigns, audiences, and landing pages.
• Stay current on SEM best practices, platform updates, and industry trends.
• Collaborate with cross-functional teams and external partners to improve the end-to-end customer journey.
• Contribute to planning, forecasting, and budget discussions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4+ years of experience in SEM, paid search, or digital performance marketing.
• Hands-on experience managing campaigns within Google Ads and Microsoft Advertising.
• Experience with Google Analytics 4 and Google Tag Manager.
• Strong analytical skills with ability to interpret data and drive recommendations.
• Advanced Excel skills and experience with reporting tools such as Tableau, Looker, or Power BI.
• Understanding of attribution, conversion tracking, and digital measurement frameworks.
• Experience managing budgets and optimizing toward performance goals.
• Strong communication skills with ability to present insights to technical and non-technical stakeholders.
• Ability to collaborate effectively across internal teams, agencies, and external partners.

Skills

• Experience in healthcare, healthcare technology, medical devices, or regulated industries.
• Google Ads certification preferred.
• Experience with SA360 and large-scale paid search environments.
• Familiarity with CRM platforms such as Salesforce or HubSpot.
• Experience working with large marketing datasets and analytics teams to drive insights.
• Experience managing agency or media vendor relationships.

Pay

Compensation range: $105,000 - $144,400 per year. For locations outside of San Jose, California, the base salary range will be adjusted geographically. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Benefits

Family Benefits

• Medical, dental, and vision coverage for employees and eligible dependents (with a Health Savings Account option for some plan offerings).
• Discounts on Invisalign and Vivera for employees and eligible dependents after 90 days of employment.
• Back-up child/elder care and access to a caregiving concierge.
• Family-forming benefits available to employees and their spouse or domestic partner covered under one of Align’s health plans.
• Breast milk delivery and lactation support services.
• Employee Assistance Program.
• Hinge Health Virtual Physical Therapy for employees and eligible dependents (age 18+) enrolled in an Align medical plan.

Employee Benefits

• Short-term and long-term disability insurance.
• Basic life insurance and accidental death and dismemberment coverage.
• Voluntary supplemental life insurance for employees, spouses/domestic partners, and children.
• Flexible Spending Accounts (health care, dependent care, and pre-tax commuter benefit plan).
• 401k plan with a discretionary company match of 50% up to 6% of eligible earnings (maximum match of 3%). Employer match vests after two years (25% year one, 100% at year two). Traditional, Roth, and after-tax options available.
• Employee Stock Purchase Program (eligibility after working 20+ hours and employed on purchase date).
• Paid vacation: up to 17 days during the first full year (accrued at 5.24 hours per pay period), with a maximum carryover cap of 30 days. Annual accrual increases based on tenure. Prorated for employees working 32+ hours per week.
• Sick time accrued at one hour for every 30 hours worked, with a maximum carryover of 80 hours.
• 11 company-designated paid holidays per year.
• Paid parental leave: up to 6 weeks if employed for at least 12 consecutive months, or up to 4 weeks if employed for less. Must be completed within one year of birth or placement. In addition to state/local parental leave benefits.
• Three days of paid bereavement leave (extended to 5 days if travel is required).
• Jury duty pay: full pay for up to 10 days for non-exempt employees; full salary for exempt employees during any week they serve and perform work.
• Optional insurance: legal, critical illness, voluntary accident, long-term care, auto, home, and pet insurance.