Associate Marketing Manager, Product

About the role

At SanMar, the work you do makes a difference. The Associate Marketing Manager, Product supports the development and execution of marketing strategies and initiatives that align with business objectives and goals. This role partners closely with internal stakeholders and cross-functional teams to bring marketing initiatives to life and deliver consistent, customer-focused messaging across channels. The Associate Marketing Manager combines market insight, product knowledge, and customer-focused storytelling to deliver marketing programs and campaigns that drive product awareness, customer engagement, and business growth.

Responsibilities

• Support the development and execution of product and category marketing strategies, campaigns, and initiatives that align with business priorities.
• Contribute to planning and executing marketing initiatives and campaigns, ensuring deliverables are completed on time and aligned with business objectives
• Partner with cross-functional teams to coordinate marketing activities and ensure alignment of messaging and objectives.
• Assist in developing marketing plans, content strategies, and communications that help customers understand product offerings and support business goals.
• Monitor campaign performance and leverage insights to identify opportunities for optimization and continuous improvement.
• Collaborate with creative, digital, and business partners to develop marketing assets and deliver cohesive customer experiences.
• Gather and analyze customer, market, and competitive insights to help identify opportunities and inform marketing recommendations and strategies.
• Provide guidance and feedback to internal partners to ensure marketing initiatives align with brand standards.
• Proof marketing print communications.
• Perform other duties as assigned.
• Comply with all policies and standards.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field or equivalent experience
• 2+ years marketing, product marketing, brand marketing or related experience
• Strong coordination and organizational skills with the ability to manage multiple priorities simultaneously
• Ability to think strategically while effectively executing day-to-day responsibilities
• Experience collaborating with cross-functional teams and building effective working relationships
• Strong verbal, written, and presentation communication skills
• Ability to analyze information, identify opportunities, and recommend solutions
• Detail-oriented with a commitment to accuracy and quality
• Adaptable and effective in a fast-paced environment
• Proficiency with Microsoft Office and common business, marketing, and collaboration tools.
• Positive attitude with a collaborative, team-oriented approach

Benefits

• Salary Range: $80,170 - $95,000 annually, depending on experience.
• Bonus: Eligible for an annual discretionary bonus up to 10% of base salary.
• Paid Time Off: Accrue paid time off on a bi-weekly basis based on hours worked up to 112 hours per year to start.
• Paid Holidays: 8 paid holidays per year.
• Paid Family Day: 1 paid family day off per year.
• Comprehensive medical, dental, and vision benefits.
• 401k plan with company match $1 for $1 up to 4% of earnings, matched & vested at every pay cycle.
• Life insurance.
• Short/long-term disability coverage.
• Paid maternity/paternity leave.
• Pet insurance.

Schedule

Hybrid: SanMar's Eastpointe