Associate Product Marketing Manager
myKaarma · Pittsburgh, PA · 2 wk ago
On-siteMarketing$72k–$78k/yrVolunteer
We need to output HTML fragment with sections: About the role? Actually we have Company Overview, Role Description, Key Responsibilities, Required Skills And Qualifications, Nice To Have Skills & Qualifications, How To Stand Out, Total Rewards at myKaarma Benefits, Our Commitment to Inclusion (but we must remove EEO/equal-opportunity boilerplate). The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove the "Our Commitment to Inclusion" section entirely as it's EEO boilerplate. Also remove "How To Stand Out"? That's not boilerplate; it's a scenario. It's substantive content, keep. Also "Total Rewards at myKaarma Benefits" includes benefits and pay range; we need to include Pay and Benefits sections if present. The posting includes: "The starting salary range for this role is $72,000 - $77,715, depending on experience and qualifications". Also "Total Rewards at myKaarma Benefits" with bullet list: Flexible Work Environment, Health and Wellness, Time Off, In-Office Perks. So we should create sections: Benefits (maybe combine with Pay?), Pay, Schedule? No schedule info. So we should not create Schedule section. Benefits section: list items. Pay section: maybe just a paragraph with salary range. The instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which headings to use based on content. We have Company Overview (maybe "About the role"? Actually company overview is about the company, not role. Could be "About the role"? But we have Role Description. Could treat "About the role" as Role Description. We'll include sections: About the role (Role Description), Responsibilities (Key Responsibilities), Requirements (Required Skills And Qualifications), Skills? Could combine Required Skills And Qualifications and Nice To Have? Might be better to have Requirements (Required Skills) and Qualifications (Nice To Have). But instruction says prefer few substantive sections over many thin ones. We could combine Required and Nice To Have into one "Requirements" section with subpoints? But we need to preserve all info. Could do two sections: Requirements (Required Skills And Qualifications) and Qualifications (Nice To Have Skills & Qualifications). That's okay.
Also we need Benefits and Pay sections.
We must not repeat job title as heading. No Job ID.
We must output only HTML fragment.
Let's extract content.
Company Overview: paragraphs about myKaarma. We'll put under
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which headings to use based on content. We have Company Overview (maybe "About the role"? Actually company overview is about the company, not role. Could be "About the role"? But we have Role Description. Could treat "About the role" as Role Description. We'll include sections: About the role (Role Description), Responsibilities (Key Responsibilities), Requirements (Required Skills And Qualifications), Skills? Could combine Required Skills And Qualifications and Nice To Have? Might be better to have Requirements (Required Skills) and Qualifications (Nice To Have). But instruction says prefer few substantive sections over many thin ones. We could combine Required and Nice To Have into one "Requirements" section with subpoints? But we need to preserve all info. Could do two sections: Requirements (Required Skills And Qualifications) and Qualifications (Nice To Have Skills & Qualifications). That's okay.
Also we need Benefits and Pay sections.
We must not repeat job title as heading. No Job ID.
We must output only HTML fragment.
Let's extract content.
Company Overview: paragraphs about myKaarma. We'll put under About the role
? Actually About the role is more about role description. But we could use "About the company" but not in list. The instruction gave examples but not strict; we can use any heading that matches content. Use "About the role" for Role Description. For Company Overview maybe we could use "About the company" but not in list; but we could still use About the company
though not in examples. Safer to stick to examples: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have no Skills separate; we could put skills under Requirements. But we have Required Skills And Qualifications and Nice To Have Skills & Qualifications. Could treat them as Requirements and Qualifications.
Thus:
About the role
-> Role Description paragraphs.
Responsibilities
-> Key Responsibilities list.
Requirements
-> Required Skills And Qualifications content.
Qualifications
-> Nice To Have Skills & Qualifications content.
Benefits
-> list of benefits.
Pay
-> paragraph with salary range.
We should also include Company Overview? Not covered. Could incorporate into About the role? But that would lose company overview. Perhaps we can add another section "About the company" but not in list; risk of being considered filler? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. So we can add other headings if needed. But they said "Prefer a few substantive sections over many thin ones." Adding About the company may be okay. However we could merge company overview into About the role? Might be okay but loses detail. Better to add a section "About the company". Let's do that.
Thus sections:
About the company (Company Overview)
About the role (Role Description)
Responsibilities
Requirements
Qualifications
Benefits
Pay
Now we need to extract content precisely.
Company Overview text:
"Company Overview At myKaarma, we’re not just leading the way in fixed ops solutions for the automotive industry—we’re redefining what’s possible for dealership service centers. Headquartered in Long Beach, California, and powered by a global team, our industry-leading SaaS platform combines communication, scheduling, and payment tools in one seamless solution that keeps dealerships and vehicle owners connected. With myKaarma, every service interaction flows effortlessly, bringing good karma to customers and service teams. Rooted in the principles of the Toyota Production System, we operate with precision, efficiency, and a relentless focus on continuous improvement to deliver a better experience for all. We’re looking for innovators, problem-solvers, and tech enthusiasts passionate about building solutions people love to use. If you’re ready to make an impact in an industry ripe for change, join us at myKaarma and help shape the future of automotive service. At myKaarma, exceptional customer interactions are the cornerstone of our success. Our platform is meticulously engineered to communicate with customers at every aspect of the service, repair, and maintenance journey, ensuring positive and memorable experiences."
We need to preserve all substantive information. Remove boilerplate? None.
Now Role Description:
"Role Description As an Associate Product Marketing Manager at myKaarma, you'll learn product marketing from the ground up by working alongside our Product Marketing Managers on real launches. You'll help create content, segment audiences, and prepare internal teams and customers for what's new, all while building a deep understanding of our industry, our product set, and how great product marketing gets done. We also want you to bring a fresh perspective: ask questions, challenge ideas and plans, and help us see things we might miss. This role is designed as a launchpad. With the right growth, we expect you to be ready to step into a full Product Marketing Manager role within 18 to 24 months. It's a high-visibility position on a small, collaborative team, with hands-on mentorship and real opportunities to contribute from day one."
Now Key Responsibilities list:
"Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently."
We need to format as - each item. The items are separated by periods? Actually each ends with a period before next capital letter. We'll split at each bold label? We'll treat each sentence starting with a capitalized phrase before colon as item. Let's list:
- Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
- Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
- Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
- Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
- Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
- Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
- Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
- Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.
Now Required Skills And Qualifications:
"Required Skills And Qualifications Experience: No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus.Skills: Proficiency in:Clear, concise writing that explains ideas in plain, compelling languageOrganization and attention to detail across multiple tasks and deadlinesAsking thoughtful questions and sharing ideas respectfully, even when they challenge the planCollaborating with and learning from people across different teamsPresenting ideas clearly to small groupsUsing common workplace tools, such as Google WorkspaceKnowledge: Basic understanding of, or strong interest in learning:Marketing fundamentals, including audiences, messaging, and campaignsHow software companies sell to and support business customersHow customers discover, adopt, and get value from new products or featuresHow to research a market, customer, or competitor"
We need to format as prose or list? It's a mix. Could make a
for the paragraph and then
for skills and knowledge. Let's parse.
First sentence: "Experience: No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus."
Then "Skills: Proficiency in:" then list items separated by no punctuation? Actually they are concatenated: "Clear, concise writing that explains ideas in plain, compelling languageOrganization and attention to detail across multiple tasks and deadlinesAsking thoughtful questions and sharing ideas respectfully, even when they challenge the planCollaborating with and learning from people across different teamsPresenting ideas clearly to small groupsUsing common workplace tools, such as Google Workspace". We need to split by capital letters after a lowercase? We'll manually split:
- Clear, concise writing that explains ideas in plain, compelling language
- Organization and attention to detail across multiple tasks and deadlines
- Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan
- Collaborating with and learning from people across different teams
- Presenting ideas clearly to small groups
- Using common workplace tools, such as Google Workspace
Then "Knowledge: Basic understanding of, or strong interest in learning:" then list:
- Marketing fundamentals, including audiences, messaging, and campaigns
- How software companies sell to and support business customers
- How customers discover, adopt, and get value from new products or features
- How to research a market, customer, or competitor
Now Nice To Have Skills & Qualifications:
"Bachelor's degree in marketing, business, communications, or a related field; specialized Master’s degree is a plus.Internship or project experience in marketing, product, or a B2B software companyFamiliarity with HubSpot, Appcues, Google Workspace, Canva, Figma,
- each item. The items are separated by periods? Actually each ends with a period before next capital letter. We'll split at each bold label? We'll treat each sentence starting with a capitalized phrase before colon as item. Let's list:
- Launch support: Help Product Marketing Managers plan and execute feature and product launches, including tracking timelines, managing checklists, and coordinating with cross-functional teams.
- Content creation: Draft launch content such as release announcements, emails, in-app messaging, help content, one-pagers, and presentations.
- Audience segmentation: Help identify which dealerships and users a launch is most relevant to, and tailor messaging and outreach accordingly.
- Challenging ideas: Ask questions and share your perspective on launch plans, messaging, and assumptions, bringing a fresh set of eyes to how we go to market.
- Enablement support: Help build and maintain training materials, FAQs, and talk tracks that prepare Sales, Customer Success, and Support for new features.
- Adoption tracking: Help gather and report on post-launch adoption data, and learn how to turn results into recommendations.
- Customer and market learning: Build your knowledge of the automotive service industry, dealership operations, our customers, and competitors through research, customer conversations, and time with internal teams.
- Professional growth: Learn the full scope of a Product Marketing Manager's responsibilities, taking on greater ownership over time with the goal of leading launches independently.
Now Required Skills And Qualifications:
"Required Skills And Qualifications Experience: No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus.Skills: Proficiency in:Clear, concise writing that explains ideas in plain, compelling languageOrganization and attention to detail across multiple tasks and deadlinesAsking thoughtful questions and sharing ideas respectfully, even when they challenge the planCollaborating with and learning from people across different teamsPresenting ideas clearly to small groupsUsing common workplace tools, such as Google WorkspaceKnowledge: Basic understanding of, or strong interest in learning:Marketing fundamentals, including audiences, messaging, and campaignsHow software companies sell to and support business customersHow customers discover, adopt, and get value from new products or featuresHow to research a market, customer, or competitor"
We need to format as prose or list? It's a mix. Could make a
for the paragraph and then
- for skills and knowledge. Let's parse.
First sentence: "Experience: No prior product marketing experience required. Internships, coursework, or early career experience in marketing, communications, business, sales, customer support, or a related field is a plus."
Then "Skills: Proficiency in:" then list items separated by no punctuation? Actually they are concatenated: "Clear, concise writing that explains ideas in plain, compelling languageOrganization and attention to detail across multiple tasks and deadlinesAsking thoughtful questions and sharing ideas respectfully, even when they challenge the planCollaborating with and learning from people across different teamsPresenting ideas clearly to small groupsUsing common workplace tools, such as Google Workspace". We need to split by capital letters after a lowercase? We'll manually split:
- Clear, concise writing that explains ideas in plain, compelling language
- Organization and attention to detail across multiple tasks and deadlines
- Asking thoughtful questions and sharing ideas respectfully, even when they challenge the plan
- Collaborating with and learning from people across different teams
- Presenting ideas clearly to small groups
- Using common workplace tools, such as Google Workspace
Then "Knowledge: Basic understanding of, or strong interest in learning:" then list:
- Marketing fundamentals, including audiences, messaging, and campaigns
- How software companies sell to and support business customers
- How customers discover, adopt, and get value from new products or features
- How to research a market, customer, or competitor
Now Nice To Have Skills & Qualifications:
"Bachelor's degree in marketing, business, communications, or a related field; specialized Master’s degree is a plus.Internship or project experience in marketing, product, or a B2B software companyFamiliarity with HubSpot, Appcues, Google Workspace, Canva, Figma,