Associate Marketing Manager, Own Brands and In-Store Marketing

About the role

The Associate Manager, Own Brands & In Store Marketing supports the development and execution of marketing initiatives for AutoZone’s Own Brands portfolio – most notably Duralast, a multi-billion-dollar brand – and leads day-to-day execution of in store, brand marketing. This role supports the Senior Marketing Manager, Brand & Advertising, and cross-functional teams including Merchandising, Store Operations, Creative, and Digital Experience to bring brand strategies to life at the shelf, in the store environment, and online.

Responsibilities

• Support marketing execution for AutoZone’s Own Brands portfolio, with a primary focus on Duralast and other key exclusive brands, such as STP, ShopPro, ProElite, SureBilt, TruGrade, TotalPro, and Econocraft
• Aid the Senior Marketing Manager in executing brand strategies that reinforce quality, reliability, and value at the point of sale
• Collaborate with Merchandising and Product teams to ensure brand messaging aligns with product attributes, category strategies, and launch timelines
• Maintain consistency in brand voice and visual identity across in-store, packaging, and supporting marketing materials
• Lead day-to-day execution under direction of Sr. Manager of permanent in-store signage initiatives, ensuring alignment with brand standards and in-store experience priorities
• Partner with Creative, Store Operations, Visual Merchandising, and external vendors to manage signage development, production, and rollout
• Support audits and reviews of in-store signage to ensure accuracy, consistency, and quality across locations
• Identify opportunities to improve in-store communication through signage updates, refinements, or optimization
• Work closely with internal teams (Brand, Creative, Merchandising, Operations, Digital Experience) to coordinate timelines and deliverables
• Support management of external agencies and production partners by tracking workflows, routing feedback, and ensuring on-time delivery
• Act as a reliable point of contact for executional questions related to Own Brands and in-store signage initiatives
• Manage multiple projects simultaneously, ensuring milestones, deadlines, and approvals are met
• Track project status, flag risks early, and escalate issues as needed to the Senior Marketing Manager
• Maintain organized documentation for briefs, creative reviews, and final assets
• Support basic performance tracking related to Own Brand initiatives and in-store marketing effectiveness
• Participate in post-launch reviews to capture learnings and identify opportunities for improvement
• Continuously look for ways to improve processes, execution quality, and cross-team collaboration

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5-7 years of experience in marketing, brand management, retail marketing, or a related discipline
• Experience supporting private label brands, in-store marketing, or retail signage is strongly preferred
• Experience working in a multi-stakeholder, cross-functional environment
• Retail, automotive aftermarket, or consumer goods experience is a plus
• Ability to multi-task, stay organized, and manage timelines in a fast-paced environment
• Excellent communication and collaboration skills
• Proficiency in Microsoft Office (Excel, PowerPoint)

Qualifications

• Strong project management skills
• Solid understanding of brand fundamentals
• Experience working across multiple stakeholders in a fast-paced retail environment